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Maslichan Maslichan

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Author-ID : 3813487

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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EFEKTIVITAS KEMITRAAN DENGAN METODE EKSPERIMEN PADA PENGOLAH IKAN KERING DI KABUPATEN REMBANG Anik Nurhidayati; Maslichan Maslichan
BBM (Buletin Bisnis & Manajemen) Vol 1, No 02: Februari 2015
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

This study aims to support the development of SMEs fish processing. The formulation ofthe issues raised are SMEs dried fish processors in determining the choice of formpartnerships that benefit both parties, is able to distinguish the effectiveness ofpartnerships that were given a loan and that without being given a loan in advance. Thehypothesis in this study suspected effectiveness of partnerships with first capital loanedable meningkatkkan performance so that the fish processing SME development in thecoastal environment Rembang be increased. After testing the instrument with the resultsof all valid and reliable research instrument. From the results of the Kolmogorov-Smirnovtest statistic and is based on the real level of 0,05 can be concluded that the data ofSMEs in partnership with capitalized first is normal. Data normality test results SMEswith capitalized first Kolmogorov-Smirnov statistic is 0,070 and alpha of 0,05 means thatH0 is accepted. Medium Data SMEs without prior dimodali Kolmogorov-Smirnov statisticof 0,082 and 0,200 significance alpha of 0,05 means that H0 is accepted. The results ofthe t test for SMEs which is capitalized in advance and that without statistical valuesobtained capital t = 2,944 and 0,004 significance value < 0,05. Because the significancevalue is smaller than the real level, we conclude H0 is rejected or no significancedifference in SMEs which are given in advance and the capital without capitalized toincrease performance so that the development of SMEs dried fish processors canincrease sales and economic growth.Keyword: partnership, business development

STRATEGI PENINGKATAN KINERJA UKM PEMBUATAN TERASI DI KABUPATEN REMBANG Maslichan Maslichan; Dian Ayu Liana Dewi
BBM (Buletin Bisnis & Manajemen) Vol 2, No 1: Februari 2016
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

This research aims to analyze and prove the factors that directly affect their business strategy in order to improve the performance of the terasi production in the district of Rembang and to analyze and prove the factors that directly affect business strategy in order to improve the performance of the terasi production in the district of Rembang. Respondents in this study were managers or owners of terasi production in the district of Rembang. The analysis technique uset test track path. The results of this study concluded that education, skill, and environmentally significant positive effect on improvement of the business strategy of terasi production in the district of Rembang. As well as education, skills, and environment as well as good business strategy will accelerate the improvement of business performance of terasi production in the district of Rembang.Keywords: performance improvement, the business strategy, education, skills and the environment.

KAJIAN OPTIMASLISASI KINERJA PEMASARAN MENGGUNAKAN MODEL SELLING-IN (Studi Kasus Pada Outlet UKM ‘Marning JOSSS’ di Kabupaten Rembang) Maslichan Maslichan; Siti Alliyah
BBM (Buletin Bisnis & Manajemen) Vol 6, No 01 (2020): Volume 6, No. 01, 2020
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

The study entitled the study of marketing performance optimization using a selling-in model (a case study at the 'Marning Josss' UKM outlet in Rembang Regency) aims to create a new selling-in model by taking into account the selling-in factors that are expected to improve the company's sales performance. The expected target in this research is to get a concrete picture of the marketing performance improvement strategy of Marning Josss UKM Outlets in Rembang Regency, which will be used as a reference for business improvement in developing UKM. The study population included all Marning Josss UKM Outlets in Rembang Regency. Determination of the sample in this study was carried out using a random sampling technique that was purposive in choosing Marning Joss UKM Outlets with established criteria, which were spread in Kaliori District, Rembang District, Lasem District, Sluke District, Kragan District, Sarang District, Sulang District, Sale District, Sedan District, Pamotan District, Pancur District, Gunem District, Bulu District and Sumber District. The respondents were managers or Outlet owners who sold Marning Josss UKM products. The analysis technique used in this study is a model of causality or influence and relationships. The analytical tool used in processing data to test the proposed hypothesis is to use the UKM (Structural Equation Model) which is operated through the AMOS (Analysis of Moment Structure) program. The results showed that the selling-in performance could only have a direct effect on improving the marketing performance of the 'Marning JOSSS' UKM Outltet in Rembang district if there was an increase in customer relationships and good communication

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