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All Journal CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) Owner : Riset dan Jurnal Akuntansi Jurnal Ekonomi Ekonomi dan Bisnis: Berkala Publikasi Gagasan Konseptual, Hasil Penelitian, Kajian, dan Terapan Teori
Radjamin, Irzameingindra Putri
Fakultas Bisnis Dan Ekonomika Universitas Surabaya
Humanities Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya

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ANALISIS PERILAKU NASABAH DALAM MEMILIH PRODUK BERTEMAKAN ARSENAL DI BANK MUAMALAT SURABAYATAHUN 2017 Dea Switani Juniar; Sugeng Hariadi; Irzameingindra Putri Radjamin
CALYPTRA Vol. 7 No. 2 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Maret)
Publisher : Perpustakaan Universitas Surabaya

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Abstract

Football club has now become a main interest for most people in the whole world. Football club is considered to be profitable as working partners because of their massive fans all around the world. These days, many companies uses football club as a brand of their products, including financial sector in Indonesia. Some banks in Indonesia also uses football club as their partners to gather customers to buy their products. This study uses primary data collectionwhich was obtained through direct interviewsof theBank Muamalat’s customer in Surabaya as a case study.This study use qualitative approach and triangulation datamethod. The results of the interviewsof the six respondents indicates that there is a huge influence on the behavior bank’s customers in choosing Arsenal brand products. This study was intended to raise the customers’ interests of Islamic banks’ products, so the Islamic banks cancompete with the conventional banks in the future.
Co-Authors Aditya Febriananta Putra Almira Fidia Ramadhania Dea Switani Juniar Erisa Erisa Hisyam Basymeleh Joshi Maharani Wibowo Marcella Florentina Gunawan Mintarti Ariani Natalisa Maragretha Olivia Margaretha Sugiarto Olivia Tanaya Patricia Evelyn Laksmana Puteri Riztin Perdanasari Putra, Aditya Febriananta Raymond Lim Renowaseso Renowaseso Ridha Amallia Riadi Rr. Savina Kanti Wilujeng Seliy Kristiani Shafira Ni'matul Istiqomah Sugeng Hariadi Suyanto . Suyanto .