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All Journal Syntax Literate: Jurnal Ilmiah Indonesia Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal of Multi Discipline Science (IJ-MDS) Jurnal Indonesia Sosial Sains
Yansen, Eddy
Universitas Pelita Harapan (UPH) Banten, Indonesia
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Impact of Protect-Plus Marketing Program and Customer Health Awareness on purchase intentions for ride-hailing Customers in Indonesia Valeria Putri Ardanny; Maria Antonieta F Pereira Moniz; Jyotiska Aditya Tjokro; Jeevan Ashok Punjabi; Eddy Yansen
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5639

Abstract

Covid-19 has impacted businesses on a global scale and ride hailing business in Indonesia is not an exception to the phenomenon, since the Covid-19 had started a lot of government restrictions has been in place in order to combat the spread of Covid-19 in Indonesia. As the restrictions might help to slow the spread of the virus it has also managed to slow the business for ride hailing businesses, such as Gojek in Indonesia as well, due to this phenomenon there has been a lot of push for innovation in Gojek that leads to the creation of Protect+ and other marketing strategy that appeals to Health Awareness. Hence this research is done to find the actual effect of this Protect Plus to the Purchase Intention, specifically to find out whether Protect Plus has a direct or indirect effect to Purchase Intention through Customer Health Awareness and Customer Satisfaction; by conducting a quantitative research through distributing questionnaires to 18-49 age range of Gojek users in Semarang and Jakarta, and through the analysis of the data collected with SmartPLS using a variety of different research measurement methods such as Fornell-Larcker, Cronbach Alpha, P-Value just to name a few; this research concluded that Protect Plus does not have a direct effect on the Purchase Intention but rather an indirect effect to Purchase Intention through Customer Health Awareness and Customer Satisfaction.
Impact of User-Generated Content on Intentions to Invest in NFTs Russell Christian; Vieri Luois Cenisius; Muhammad Bagus Darmawan; Juan Carlos Ferrero; Eddy Yansen
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5642

Abstract

NFT has many applications which the investors can utilize to invest their assets, for example, in-game assets, educational certificates, and many more. Furthermore, NFT also triggers investors and companies to invest in it because it is a concept related to Intellectual Property, including copyright, trademark, and patent (Bamakan et al., 2022). NFTs have turned online art such as images, paint documents, and more into assets that can be purchased and owned, and creates a value for them and value tends to be unpredictable. NFT (Non-fungible token) is important to study because it is still a new concept, but has provided several advantages for the buyers or investors. Purchasing an NFT would officially grant users ownership over the unique asset, digital art, or collectible. This research intends to identify the correlation between these constructs from the influence of user-generated content. The data samples are collected through random sampling, university students who may have prior or no involvement in NFTs. This study used a qualitative approach to collect the information regarding their behavior in investing in NFT. The questions were separated into four categories based on each of the constructs. The R² value of those constructs is in the range of moderate to weak, and the predictive relevance of the constructs is accurate and significant. This research is but a limited, brief, and small-scale analysis of how user-generated content can have an influence on these driving factors that ultimately lead to the decision of investing in NFTs.
Co-Authors Faqih, Ahmad Maulana Felicia Felicia Jeevan Ashok Punjabi Juan Carlos Ferrero Jyotiska Aditya Tjokro Kadop , Sinthia Selvester Maria Antonieta F Pereira Moniz Muhammad Bagus Darmawan Pratiwi, Givens Riestanti, Adisty Russell Christian Satriyani, Made Tannaka, Giovano Teel, Albert Valeria Putri Ardanny Vieri Luois Cenisius Wellem Ghori Wondiwoy