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All Journal CogITo Smart Journal Jurnal Indonesia : Manajemen Informatika dan Komunikasi Klabat Journal of Management
Indrajit indrajit
Faculty Of Economics And Business Universitas Klabat
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Social Sciences

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Journal : CogITo Smart Journal

 1 
Perbandingan Persepsi Berbelanja secara Online Antara Generasi X Dan Y Indrajit indrajit; Ika Prayanthi
CogITo Smart Journal Vol 7, No 1 (2021): Cogito Smart Journal
Publisher : Fakultas Ilmu Komputer, Universitas Klabat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31154/cogito.v7i1.286.52-60

Abstract

Saat ini perkembangan teknologi yang pesat telah merubah prilaku para pelanggan khususnya dalam cara berbelanja dimana pembelian barang ataupun jasa dapat dilakukan dengan mudah melalui internet. Walaupun terdapat kemudahan yang ditawarkan oleh teknologi tersebut, masih terdapat sebagian segmen pelanggan yang masih enggan ataupun takut untuk menggunakannya.  Penelitian ini dibuat untuk mengetahui persepsi pelanggan dua kelompok generasi yakni generasi X dan generasi Y terkait kenyamanan dalam berbelanja secara online. Metode yang digunakan dalam penelitian ini adalah analisis deskriptif dan uji beda yakni independent sample t test yang bertujuan untuk mengetahui apakah terdapat perbedaan yang signifikan antara kelompok generasi X dan generasi Y jika ditinjau dari sisi kenyamanan berbelanja secara online. Terdapat 366 responden dalam penelitian ini. Hasil penelitian ini mendapati bahwa tidak terdapat perbedaan yang signifikan antara generasi X dan generasi Y ditinjau dari persepsi kenyamanan berbelanja secara online, kecuali untuk kategori terkait perhatian dari toko online dimana didapati generasi Y memiliki persepsi yang lebih baik dibandingkan dengan generasi X. Kata kunci— Berbelanja secara online, Generasi X, Generasi Y
The Analysis of Factors Influencing Decisions When Buying Laptop Josua Ferdinand Sedua; Indrajit Indrajit; Ika Prayanthi
CogITo Smart Journal Vol. 8 No. 1 (2022): Cogito Smart Journal
Publisher : Fakultas Ilmu Komputer, Universitas Klabat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31154/cogito.v8i1.348.47-56

Abstract

This study aims to find out what factors influence students’ interest in buying laptops. This study used a combination of qualitative and quantitative methods and statistical exploratory factor analysis techniques. The qualitative methods were used in identifying the variables studied, while quantitative methods were used in grouping or categorizing these variables into certain factors. This study used 22 variables that were developed from the results of interviews and filling out questionnaires by 200 student respondents. The results of the study found that there were 5 factors that had the greatest contribution in influencing students to buy laptops. These factors were functional factors, social factors, conditional factors, emotional factors, and hobby factors. The factor that had the greatest influence was the functional factor and the smallest was the hobby factor. Furthermore, based on the results of the independent sample t-test, it was found that there was no significant difference between men and women when viewed from the factors that influenced their interest in buying a laptop.
Co-Authors Edson Yahuda Putra Firginia Stevani Komaling Ika Prayanthi Jacquline Waworundeng Joe Yuan Mambu Josua Ferdinand Sedua Lelasari Sijabat