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All Journal Monex: Journal of Accounting Research Kinerja: Jurnal Ekonomi dan Manajemen JURNAL LENTERA BISNIS
Marsha Aulia Hakim
Universitas Padjadjaran
Economics, Econometrics & Finance Social Sciences

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Journal : JURNAL LENTERA BISNIS

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ANALISIS STRATEGI PARTNERSHIP DALAM MENCAPAI OKR PADA PERUSAHAAN PT. GITS INDONESIA Rahmah Ambar Pramesti; Marsha Aulia Hakim; Shafira Sidratul Muntaha Siswanda
JURNAL LENTERA BISNIS Vol. 12 No. 3 (2023): JURNAL LENTERA BISNIS, September 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i3.978

Abstract

This research explores the partnership strategy implemented by PT GITS Indonesia, a digital agency and IT consulting company, to achieve measurable goals through the Objective and Key Results (OKR) framework. This research uses a qualitative descriptive method to understand how PT GITS Indonesia implements partnerships with external partners, vendors, and IT education institutions to create synergies, increase innovation, and access new resources. The results showed that PT GITS Indonesia successfully utilized OKRs and partnership strategies with a measured and structured approach. They identified potential partners, monitored vendors, analyzed partner products, carefully drafted documents, searched for cooperation partners, and initiated new ideas. With this approach, PT GITS Indonesia increased sales, expanded market share, and improved customer experience, gaining a competitive advantage in the market. Practical suggestions include optimizing OKRs, strengthening partner collaboration, developing team skills, and maintaining an accurate database. Academically, PT GITS is advised to continue engaging in research and collaboration with universities and monitor legal changes to strengthen their reputation as a reliable and innovative business partner. Key words: Strategic Partnership, OKR, Marketing, Vendor
ANALISIS PENGGUNAAN LIVE SHOPPING TIKTOK DALAM MENDORONG MINAT BELI KONSUMEN SKINTIFIC Audy Yudistira Lenggihunusa; Evelyn Sanadi; Sam’un Jaja Raharja; Lina Auliana; Marsha Aulia Hakim
JURNAL LENTERA BISNIS Vol. 13 No. 1 (2024): JURNAL LENTERA BISNIS, Januari 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i1.995

Abstract

In this study, the impact of Live Shopping on sales strategies, particularly within the skincare industry focusing on Skintific, was explored. Qualitative exploratory research involving interviews and observations of 7 consumers revealed that Live Shopping influences purchase interest through direct discounts, direct interaction with hosts, and detailed product explanations. Its influence was reflected in increased transactional, referential, preferential, and exploratory interest of consumers in Skintific products. Factors such as streamer credibility, interactivity, and the richness of media information also influenced purchase decisions. The research findings confirm that Live Shopping on TikTok is effective in influencing consumer purchase interest in skincare products such as Skintific. Keywords: Live Shopping, Purchase Interest, Digital Marketing
Co-Authors Adika Fauzi Akbar Imran Audy Yudistira Lenggihunusa Danias Rahmanita Ruslan Evelyn Sanadi Heru Bangkit Sanjaya Lina Auliana Mohammad Benny Alexandri Rahmah Ambar Pramesti Ria Arifianti Sam'un Jaja Raharja Shafira Sidratul Muntaha Siswanda Suci Rahma Sundari