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A. Kusuma
Department of Communication, Faculty of Political and Social Sciences, Universitas Pembangunan Nasional “Veteran” Surabaya, East Java, Indonesia
Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology

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Journal : Nusantara Science and Technology Proceedings

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Community Services as the Effort to Develop a Marketing Strategy of Innovative Shellfish Processed Product in Bluru Kidul Village, Sidoarjo H. Suksmawati; A. Masruhin; A. Kusuma
Nusantara Science and Technology Proceedings International Seminar of Research Month Science and Technology for People Empowerment.
Publisher : Future Science

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Abstract

The indigenous people of Bluru Kidul Village, Sidoarjo, are mostly employed as fishermen. Shellfish become abundant local potential obtained by fishermen. Often, the shells that they obtained are only sold directly to the market which had relatively low prices. Only slightly of women fishermen who process the shellfish to become food products that have a higher selling value. Some of the obstacles faced by them are the lack of confidence in the product that she made and the knowledge of how to market it. To overcome these problems, Universitas Pembangunan Nasional "Veteran" Jawa Timur, through community service activities in the form of community service programs/kuliah Kerja nyata, provide training dan assistance to women fishermen in Bluru Kidul Village, Sidoarjo. The output of these activities is training on the development of innovative shellfish processed products as well as the marketing strategy, which includes making labels and attractive packaging.
Media Literacy in Increasing Reading Interest R. P. Tutiasri; S.N. Febriyanti; A. Kusuma
Nusantara Science and Technology Proceedings International Seminar of Research Month Science and Technology for People Empowerment.
Publisher : Future Science

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Survey of national library in 2015 shows that 90% of Indonesian society prefer watching television rather than reading. This preference is also popular among kids and teens in Kemlagi village, Mojokerto. The appearance of shopisticated technology is influencing reading interest among kids and teens, they are so enganged with their gadget rather than playing or reading. In fact, in using technology, people do not need to read, but a habit and observation. This statement can be proven by seeing a child who able to operate a mobile phone. Besides, smartphone facilitate children to find a motioning picture on Youtube, they can operate a phone or certain application without reading a book to know how an application works. In addition parents are supporting their kids by letting them using their phone rather than reading. This statement can be seen by a number of parents who buying their kids a phone rather than a book. Low interest in reading is influenced by inadequate facilities and illiterate society in that village. Therefore, community service of PIKAT UPN “Veteran” East Java has been enganging a partnership with Empowerment-Development and Family Welfare (PT-PKK) Association of Kemlag, Kemlagi, Mojokerto Regency to hold a media literacy socialization and establish a rural library as an effort in increasing reading interest. Outcomes of this activities are the avaibility of rural library facilities in Kemlag, Kemlagi, Mojokerto Regency, eradicating illiteracy strategy, and published scholarly article in proceeding.
Co-Authors A. Masruhin H. Suksmawati R. P. Tutiasri S.N. Febriyanti