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All Journal INOTEKS : Jurnal Inovasi Ilmu Pengetahuan, Teknologi, dan Seni J@TI (TEKNIK INDUSTRI) Journal of Marine Research IQTISHODUNA Paramita: Historical Studies Journal Indonesian Journal of Conservation Abdimas Forum Ilmu Sosial Trikonomika: Jurnal Ekonomi Akuntansi Krida Wacana JAM : Jurnal Aplikasi Manajemen Habitat JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN Jurnal Ilmiah Teknik Industri Educational Management JESS (Journal of Educational Social Studies) Journal of Indonesian History Journal of Geoscience, Engineering, Environment, and Technology Jurnal Taman Vokasi Squalen Bulletin of Marine and Fisheries Postharvest and Biotechnology JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal Ilmu Kedokteran dan Kesehatan Journal of Primary Education J-Dinamika: Jurnal Pengabdian Kepada Masyarakat International Journal of Cultural and Art Studies (IJCAS) JAIM (Jurnal Abdi Masyarakat) Journal of the Indonesian Medical Association : Majalah Kedokteran Indonesia Jurnal Ilmiah Edunomika (JIE) Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal Graha Pengabdian Psyche: Jurnal Psikologi Jurnal Pengabdian UNDIKMA Mechonversio: Mechanical Engineering Journal International Journal of Community Service Jurnal Otoranpur Jurnal Pedagogi Olahraga dan Kesehatan Innovative: Journal Of Social Science Research Journal of Sustainable Community Service Lex Lectio Law Journal West Science Social and Humanities Studies INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE The Eastasouth Journal of Information System and Computer Science International Journal of Renewable Energy Development Jurnal Pengabdian Masyarakat Nusantara Health Dynamics Journal of Education Sciences (Edusci) Nusantara Economics and Entrepreneurships Journals KIC SENMEA Prosiding Simposium Nasional Manajemen dan Bisnis Indonesian Journal of Aerospace
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Journal : KIC

The Differentiation Of Marketing Strategies To Increase Sales Volume CGV Kediri Mall Pamungkas, Bimantara Diaz; Subagyo, Subagyo
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/9g1htv19

Abstract

Research aim: This research aims to identify and analyze differentiation in marketing strategies at CGV Kediri Mall. Design/Method/Approach: Using qualitative descriptive research methods, data was collected through interviews, observation, and analysis of research-related documents. In this research, the data source comes from the marketing strategy differentiation process while the research object is CGV Kediri Mall. Research Findings: The findings in this research reveal how differentiation elements, especially product and customer service, in marketing strategies can increase sales of CGV Kediri Mall. Theoretical contribution/Originality: This research contributes theoretically by aligning the findings with relevant marketing theories and models, providing insight into the effectiveness of differentiation strategies. Practitionel/Policy implications :Practical implications include recommendations for optimizing differentiation strategies, enhancing brand image, and gaining competitive advantage. Research limitations:The main focus of research is product and service differentiation in increasing sales.
The Influence of Customer Reviews , Customer Ratings , Price Perceptions on Fresh Perfume Purchase Decisions on the Shopee Marketplace Zakiyatuzzulfa, Zakiyatuzzulfa; Subagyo, Subagyo
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kxajph98

Abstract

Research aim : This research aimed to analyze the impact of customer reviews, ratings, and price perceptions on purchasing decisions for Fresh perfume on the Shopee marketplace, both individually and collectively. Design/Methode/Approach : This study utilizes a quantitative research approach with a causal research design, aiming to examine cause-and-effect relationships between variables. The research population comprises students enrolled in the Faculty of Economics and Business at Universitas Nusantara PGRI Kediri  who have purchased Fresh perfume through Shopee. A sample of 40 respondents was selected using purposive sampling. The process of data analysis in this study was carried out using the multiple linear regression method. This statistical technique was employed to assess and measure the extent to which customer reviews, customer ratings, and consumers' perceptions of price influence their purchasing decisions. Research Finding : The study results show that customer reviews significantly influence purchasing decisions, whereas customer ratings and price perceptions do not. However, all three variables collectively impact purchasing decisions. Theoretical contribution/Originality : This research contributes to understanding the factors that affect consumer purchasing decisions on Shopee, particularly for Fresh perfume products. Practitionel/Policy implication : This research offers valuable marketing strategy insights for companies, particularly in managing customer reviews, ratings, and pricing to enhance purchasing decisions on Shopee. Research limitation : This research is limited to three independent variables, leaving the possibility that other unmeasured factors also affect purchasing decisions.
The Influence of Live Streaming, Flash Sale, and Online Customer Review on Purchasing Decisions for Antarestar Products on TikTok Shop Rofiq Ainul Husin; Subagyo, Subagyo
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/dwx41z13

Abstract

Research aim : Aiming to understand and analyze how live streaming, flash sale, and online customer review, both partially and simultaneously, influence customers decisions to purchase Antarestar products on TikTok Shop. Design/Methode/Approach : A causal quantitative approach is applied in this research. The research population includes TikTok Shop users who have previously purchased Antarestar products. The sample used consisted of 40 samples selected through purposive sampling based on the criteria: (1) having a TikTok Shop account and (2) having purchased Antarestar products at least once. Primary data were obtained through a Likert scale-based questionnaire, and multiple linear regression was used for data analysis. Research Finding : This research indicates that flash sale have a significant impact on customers' decisions to purchase Antarestar products on TikTok Shop, while live streaming and online customer review do not have a significant impact. Theoretical contribution/Originality : Useful as a reference for subsequent studies examining the influence of live streaming, flash sale, and online customer review on customer purchase decisions on e-commerce platforms, particularly TikTok Shop. Practitionel/Policy implication : This research is expected to help Antarestar formulate a more optimal marketing approach on TikTok Shop by leveraging the influence of live streaming, flash sale, and online customer review to enhance customers' purchasing decisions. Research limitation : The research focuses on examining customer decisions to purchase Antarestar products on TikTok Shop, with live streaming features, flash sale, and online customer review serving as independent variables, while purchase decisions serve as the dependent variable.
Co-Authors Abdurachman Abdurachman Achmad Murdiono Achmad Slamet Adirinekso, Gidion Afwan Hariri Agung Winarno Agus Sabdono Agus Triyanto Agus Wahyudin Ahmad Fudholi Ahmad, Nasarudin Ali Djunaedi Aliami, Sri Amanah, Roudhotul Amin Yusuf Anas, M. Andi Basuki, Andi Andi Rahadiyan Wijaya, Andi Rahadiyan Andi Suhardiyanto Andi.R. Wijaya Anggini, Anggini Anggrelanggi, Arsy Ari Gunawan Arifin, Muhammad Subhan Arifudin Idrus Arini, Diah Ayu Arthur Daniel Limantara, Arthur Daniel Asmarani, Kartika Assa, Adrie Frans Azizah, Tiyas Nur Bambang Ekanara Bambang Siswanto Bambang Subiyanto, Bambang Bayu Kristanto, Septian Burhanudin, Moch Arif Burhanudin, Moch Arif Buyung Adi Dharma Catyaningsih, Riyatmi Damasa, Nie Melani Damayanti, Elok Deni Iskandar Dewajani, Heny Dian Tri Kusumawati, Ois Dian Tri Kusumawati, Ois Diana Frederica Djohar Maknun Donatus Hendra Amijaya Dwi Budi Santoso Dwi Wulandari Efendi, Adhan Eka Desy Purnama Ema Nurzainul Hakimah, Ema Nurzainul Erma Kumala Sari Ermawan Susanto Eva Banowati Fadia Zen Faisol Faisol Farid Imam Nurhadi Fauji, Diah Ayu Septi Fauziyah, Rizma Filianti, Filianti Fitraini Fitraini GESTY ERNESTIVITA Gunawan, Novita Hadi Soejoko, Dodi Kusuma Hadwi Prihatanta Hakimah, Ema Hamdan Tri Atmaja Handayani, Sri Hariyono Hariyono Hayati, Fina Nur Herni Kurniawati Hery Purnomo Hery Purnomo Irwadi, Irfiansyah Iskandar, Victor Lamberto Iwan Harsono Jayusman Jayusman Juhadi Juhadi Komarudin, Udin Kusman, Kusman Kusuma, Lia Mar’atus Kusumaningtyas, Nisa Lestari, Ratna Puji Lulu Nurul Istanti Lusiani, Cucuk Evi Madziatul Churiyah Malik, Ibnu Margono Margono Martien Herna Susanti Martin, Tomas Marcelino A. Martitah Martitah Mat Said, Dalila Miswanto Miswanto Mochamad Muchson Mohamad Anis, Mohamad Monika, Suci Muntari, Witi Muntari Muntari, Witi Muntari Nadapdap, Gindo Natalia Natalia Ningsih, Yuliya Trisna Nirmala, Annisa Najla Noferiman Zai, Petrus Noorden, Zulkarnain Ahmad Nopriyantoro, Diyan Novie Susanto Nugroho , Jatmiko Wahyu Nurul Ainna, Nurul Oktavia Oktavia Pamungkas, Bimantara Diaz Poniran Yudho Leksono Prakoso, Habib Ramdhan Prastiyo, Deni Eko Prayitno Prayitno Priyanto, Agustinus Sugeng Priyono Priyono Putri Nur Fitria, Putri Nur Putri, Cindya Alma Prameswari Putri, Cinthya Ruhanto Putut Har Riyadi raharjo, itot bian Rahayu, Stefani Agustin Rahayu, Tri Puspito Rajani, Ahmad Ramadhanti, Ramadhanti Ratih Setyaningrum Ravik Karsidi Retno Indriartiningtias Rino Sardanto Riswandi, D.Iwan Riwayatiningsih, Rika Rofiq Ainul Husin Romadhon Romadhon Rosalinda, Nike Ana Rr. Forijati -, Rr. Forijati S.Pd. M Kes I Ketut Sudiana . Safitri, Anissa Fauzijah Rizky Safitri, Anissa Fauzijah Rizky Sakdiyyah, Dewi Ayu Samidjo Samidjo, Samidjo Santika, Zefanya Diva Santoso, Elkana Lewi Saputra, Tri Adi Saputri, Heni Beti Sari, Lita Deviana SB, Sigit Wisnu Septian Bayu Kristanto Sigit Purnomo Sismadiyanto Sismadiyanto Sri Rulianah, Sri Sri Wiwoho Mudjanarko, Sri Wiwoho Sudarmanto, Hery Lilik Sudiami, Dinok Sugiono Sugiono Suhendra, Eupharasia Susy Sulistiyani, Rika Mbir Suparmin Suparmin Suryaningtyas, Ade Susanta, Putu Adi Susetyo , Eko Susilo, Artika Candra Mei Suwito Eko Pramono Syafruddin, Afis Baghiz Syihabudin, Ahmad Teguh Supriyanto Tengku Riza Zarzani N Terisma, Elsa Unung Tinton Dwi Atmaja TIWI NURJANNATI UTAMI Totok Sumaryanto, Totok Tri Winarsih Tri Yuliani, Tri Tsabit Azinar Ahmad Ulfah Amalia Wahyu Widodo Wasino Wasino Wati, Dini Eka Widodo, Moch Wahyu Widyatmoko, Ardi Wijaya, Dani Rizky Wulandari, Putu Irma yogi prasetyo Yuli Agustina, Yuli Yuli Soesetio Yulia Devi Ristanti, Yulia Devi Zakia, Norma Zakiyatuzzulfa, Zakiyatuzzulfa Zuliani