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All Journal Jurnal Kabar Masyarakat Brilliant International Journal of Management and Tourism
Has’ad Rahman Attamimi
Unknown Affiliation
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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The Role of Marketing Mix in Public Health Policy Implementation:A Systematic Review Ibnu Khayath Farisanu; Indri Farradina; Has’ad Rahman Attamimi
Brilliant International Journal Of Management And Tourism Vol. 5 No. 3 (2025): : Brilliant International Journal Of Management And Tourism
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v5i3.6719

Abstract

Effective implementation of public health policies requires strategic approaches to increase population engagement and behavior adoption. The marketing mix framework (4Ps: Product, Price, Place, Promotion) represents a systematic tool for optimizing policy implementation outcomes. A systematic review following PRISMA 2020 guidelines examined evidence from 2023-2024 on marketing mix applications in public health policy implementation. Electronic databases (PubMed, Scopus, Web of Science, Google Scholar) were searched, identifying 847 publications. After screening, 18 studies met inclusion criteria. Data extraction captured marketing mix elements employed, implementation contexts, and health outcomes. Included studies (n=18) predominantly addressed vaccination (n=9) and nutritional behavior change (n=4). Comprehensive integration of all four marketing mix elements produced substantially larger effect sizes (45-88% improvement in outcomes) compared with single-element interventions (15-25% improvement). Strategic product positioning, multi-layered price optimization, expanded place/distribution channels, and integrated promotional campaigns demonstrated synergistic effects in reducing implementation barriers and expanding population reach. Evidence strongly supports integration of marketing mix frameworks into public health policy design and implementation. Future research should examine cost-effectiveness and develop implementation toolkits for resource-constrained settings.
Gerakan Pendampingan 1000 Hari Pertam Kehidupan (HPK) sebagai Upaya Pencegahan Stunting di Kelurahan Uma Sima, Kabupaten Sumbawa Besar Yunita Lestari; Has’ad Rahman Attamimi; Iga Maliga
Jurnal Kabar Masyarakat Vol. 4 No. 2 (2026): Mei: JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v4i2.4603

Abstract

Stunting remains a major nutritional problem in many priority intervention areas, particularly among mothers and children during the First 1,000 Days of Life (1,000 HPK), a critical period that determines children's growth and development. Limited knowledge regarding nutrition, appropriate parenting practices, and optimal infant and young child feeding contributes significantly to the high prevalence of stunting. This community service program aimed to improve community knowledge and behavior related to stunting prevention through the implementation of the First 1,000 Days of Life (1,000 HPK) mentoring program. The intervention employed health education and home-visit mentoring as its primary methods. The target participants included pregnant women, breastfeeding mothers, postpartum mothers, and mothers with children aged 0–2 years residing in a stunting-priority area.The community service program was successfully implemented in Uma Sima Village. Educational activities effectively enhanced participants' understanding of the importance of adequate nutrition, exclusive breastfeeding, and regular child growth and development monitoring. Among the 27 participants, one child was identified as experiencing stunting, indicating the need for continuous and comprehensive follow-up assistance. The high level of community participation and enthusiasm throughout the program demonstrated that health education and mentoring are valuable strategies for increasing public awareness and strengthening stunting prevention efforts during the First 1,000 Days of Life.
Co-Authors Ibnu Khayath Farisanu Iga Maliga Indri Farradina Ririn Akmal Sari Yunita Lestari