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A. Tubagus Surur
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PERAN DAN POTENSI KYAI PESANTREN DALAM PENGEMBANGAN LEMBAGA KEUANGAN SYARIAH DI PEKALONGAN Tinjauan WoM Marketing dan Buzz Marketing Hafidz MS, AM. M.; Surur, A. Tubagus; Marlina, .
Jurnal Penelitian Vol 11 No 1: Mei 2014
Publisher : IAIN Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (215.832 KB) | DOI: 10.28918/jupe.v11i1.416

Abstract

Because of their strenght, charisma, knowledge, authority in the boarding school, leverage influentality, expertise, and leverage social networks, Kyai Pesantren have the potential to market the Islamic Financial Institutions by creating buzz and WoM marketing. Their role as marketer could be (1) providing education and learning on Islamic economics, Syaria Islamic Institution and fiqh muamalah (2) building several business units to teach their students operationally and practically on Islamic economics (3) posing as Syaria Supervisory Board in existing Syaria Islamic Institution as Syaria compliance guardian (4) disseminating on Syaria Islamic Institution role to community when giving them a lecture.
PERAN DAN POTENSI KYAI PESANTREN DALAM PENGEMBANGAN LEMBAGA KEUANGAN SYARIAH DI PEKALONGAN Tinjauan WoM Marketing dan Buzz Marketing AM. M. Hafidz MS; A. Tubagus Surur; . Marlina
Jurnal Penelitian Vol 11 No 1: Mei 2014
Publisher : IAIN Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/jupe.v11i1.416

Abstract

Because of their strenght, charisma, knowledge, authority in the boarding school, leverage influentality, expertise, and leverage social networks, Kyai Pesantren have the potential to market the Islamic Financial Institutions by creating buzz and WoM marketing. Their role as marketer could be (1) providing education and learning on Islamic economics, Syaria Islamic Institution and fiqh muamalah (2) building several business units to teach their students operationally and practically on Islamic economics (3) posing as Syaria Supervisory Board in existing Syaria Islamic Institution as Syaria compliance guardian (4) disseminating on Syaria Islamic Institution role to community when giving them a lecture.
Co-Authors . Marlina AM. M. Hafidz MS Marlina .