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Endang Kurniawati
Sekolah Tinggi Ilmu Ekonomi Pelita Nusantara
Economics, Econometrics & Finance Social Sciences Other

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Journal : Fokus Ekonomi

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PENGARUH KEPERCAYAAN, KEBIASAAN MENGGUNAKAN PRODUK TERHADAP KEPUASAN KONSUMEN SERTA LOYALITAS KONSUMEN DALAM MEMBELI MEREK SAMSUNG DI TOKO “Y” Endang Kurniawati
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 14, No 1: Juni 2019
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.14.1.201-212

Abstract

The purpose of this study was to analyze the influence of trust, the habit of using products to customer satisfaction and consumer loyalty in buying the Samsung brand in the "Y" store. The population used is the entire consumer who is a customer of the "Y" store with a purchase of at least 1 (one) time and the amount is unknown. Given the number of population is not known with certainty the number, so the basis for determining the sample determined sample is determined by a formula so that the number of samples is 50 respondents.Based on testing shows that the influence of trust on customer satisfaction is significant, meaning that the higher the level of consumer confidence in a product, the more it will increase customer satisfaction. The influence of the habit of using products on customer satisfaction is significant, meaning that if the habits of consumers in using the product increases. Consumer satisfaction can be an intervening variable between the habit of using products to consumer loyalty. The effect of consumer satisfaction on consumer loyalty is significant, meaning that if customer satisfaction increases, consumer loyalty will increase.
PENGARUH SALES PROMOTION DAN STORE ATMOSPHERE TERHADAP IMPULSE BUYING Endang Kurniawati
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 17, No 2: Desember 2022
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.17.2.478 - 486

Abstract

The purpose of this study was to analyze the effect of Sales Promotion and Store Atmosphere on Impulse buying at Rabbani Banyumanik Semarang consumers. The population in this study were all consumers who bought Rabbani Banyumanik Semarang, the number of which was not known with certainty. While the samples taken were 100 people. The sampling technique used was purposive sampling. The data analysis tool used in this research is multiple regression analysis. Based on the results of the study: There is a positive and significant influence between Sales Promotion on Impulse buying, There is a positive and significant influence between Store Atmosphere on Impulse buying.
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