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All Journal Fokus Ekonomi BBM (Buletin Bisnis dan Manajemen) BULETIN BISNIS & MANAJEMEN (BBM) Buletin Abdi Masyarakat (BAM)
Novi Kusumaningsih
Sekolah Tinggi Ilmu Ekonomi YPPI Rembang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Journal : Fokus Ekonomi

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FAKTOR-FAKTOR YANG MEMPENGARUHI TINGKAT PENDAPATAN PETANI GARAM KAWASAN PESISIR KABUPATEN REMBANG Rikah Rikah; Novi Kusumaningsih
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 13, No 2: Desember 2018
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.13.2.316-330

Abstract

One of the main issues faced by community salt farmers in the coastal area of Rembang Regency is the low level of welfare of community salt farmers due to the low level of income of the people of salt farmers. The low level of productivity, land ownership, work experience, education, marketing and capital are the main factors that can result in low levels of income for the salt farmers to improve their welfare.This study uses the Multiple Linear Regression Analysis method. The population in this study included all community salt farmers in the coastal area of Rembang Regency. According to records from the 2015 Marine and Fisheries Service Office, there were 1,240 salt farmers. The sampling technique in this study used cluster sampling. The results of this study are for variables Productivity, Land Area and Education Level of salt farmer owners have a significant positive effect. Where as for the variables of Marketing, Capital and Working Experience there is no significant positive effect.
PENGEMBANGAN STRATEGI INDUSTRI KREATIF MENGGUNAKAN VALUE CHAIN ANALYSIS Wulan Suryandani; Novi Kusumaningsih
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 16, No 2: Desember 2021
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.16.2.265 - 278

Abstract

SMEs Batik Tulis Lasem as a regional product requires serious attention so that it has a competitive advantage, KUB Batik Tulis Lasem currently has a big enough role in product development and marketing for SMEs who are its members. However, program efforts and product development strategies, marketing techniques are still limited and government programs are still not on target. This condition causes Batik Tulis Lasem not having a high competitiveness. The aim of this research is to analyze the value chain of SMEs Batik Tulis Lasem using Value Chain Analysis. The method used is the Value Chain Analysis (VCA) approach combined with SWOT. The results of this study are for the priority of development strategies, it is obtained that KUB must do 1) innovate products, increase product variations 2) implement and optimize online marketing models 3) make attractive product packaging, 4) increase relationships with customers.
Co-Authors Agus Widodo Ming Ming Lukiarti Muhammad Tahwin Rikah Rikah Wulan Suryandani