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All Journal LINIMASA: JURNAL ILMU KOMUNIKASI Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Signal Riwayat: Educational Journal of History and Humanities JOSAR (Journal of Students Academic Research)
Saifuddin Zuhri
UPN Veteran Jawa Timur
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Journal : josar journal of students academic research

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Analysis of the Beautiful Concept in Marina Ads (Study of Semiotic Analysis on Marina UV White Hand & Body Lotion Advertisement) Diana Amalia; Saifuddin Zuhri
JOSAR (Journal of Students Academic Research) Vol 7 No 2: September 2022
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/josar.v8i2.2442

Abstract

Advertising is information content that promotes a product or service to be known, demanded, and purchased by the public. However, without realizing it, advertisements are able to persuade and create a point of view for the audience. People are led to create a point of view based on what advertisers put on advertisements. The ability of advertising in creating a construction of reality or point of view and persuading individuals has brought about various changes in lifestyle and culture. Various products and services offered in television advertisements are in the form of primary needs and secondary needs. Examples of secondary needs that are currently considered very important for women are skincare or skin care from the body to the face. One advertisement for body care products is Marina UV White Hand & Body Lotion. This study aims to determine the meaning of the beautiful white concept in the Marina UV White Hand & Body Lotion advertisement. By using Roland Barthes' qualitative semiotic method (denotation, connotation and myth), it can be concluded that Marina's advertisement is able to break the myth that has been circulating in society regarding beauty and women. .
@Ngertisaham Followers' Perception of the Ngertisaham Instagram Account (Qualitative Descriptive Study Regarding Followers' Perceptions of the @Ngertisaham Instagram Account as a Media for Stock Investment Education Muhammad Daffa Alam Mainun; Saifuddin Zuhri
JOSAR (Journal of Students Academic Research) Vol 8 No 1: March 2023
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/josar.v9i1.2628

Abstract

This research is based on the characteristics of millennial habits in looking information through social media such as Instagram. One of this phenomenon is millennial who is a newbie share investor in getting information about share investment at @ngertisaham instagram account.. This research is intended to find out how @ngertisaham followers perceive on @ngertisaham Instagram account as a share investment education media. In order to examine the perception, the researcher usedAlex Sobur's theory of perception to find out how the meaning is in followers. The research method which is used is descriptive qualitative method, to describe how the perceptions were found in more detail. The data in this study were obtained through in-depth interviews and documentation obtained from existing informants. This study obtains results that followers' perceptions of the @ngertisaham Instagram account are as a reference for newie share investors in order to fulfill information needs about share investment. @Ngertisaham Instagram account also has a role in considering share investments made by newbie share investors.
Co-Authors Annisa Ananda Diana Amalia Fakri Reza K. Juwito Juwito Lizha Dzalila Muhammad Daffa Alam Mainun Nurul Rizki Awaliah* Reyhana Savira