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Afriantoni Afriantoni
STIE-Graha Karya Muara Bulian
Economics, Econometrics & Finance

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Journal : CITRA EKONOMI

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Analisis Strategi Pemasaran dalam Meningkatkan Volume Penjualan PADA PT. Unilever Indonesia, Tbk Afriantoni Afriantoni
CITRA EKONOMI Vol. 1 No. 2 (2020): 2020
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN PADA MASYARAKAT STIE-GRAHA KARYA MUARA BULIAN

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Abstract

The objectives of this study are: 1). To find out the development of sales volume at PT. Unilever Indonesia, Tbk, 2). To analyze the implementation of marketing strategies in increasing sales volume at PT. Unilever Indonesia. The research method used is qualitative research. Data obtained by conducting library research. Data analysis used is data reduction, data presentation and data verification (drawing conclusions).The results of this study are the marketing strategies implemented by PT. Unilever Indonesia, Tbk in increasing sales volume consists of product strategies, pricing strategies, distribution strategies and promotion strategies. The development of unilever home and personal care product sales experienced the highest increase in 2016 which increased by 9.05 percent, then the lowest increase occurred in 2018 which only increased by 0.7 percent and the average sales of home and personal care products for 5 ( five) years, an increase of 3.95 percent. Unilever foods and refreshment products experienced the highest increase in 2015 which increased by 11.8 percent, then the lowest increase occurred in 2017 which increased by 2.8 percent and the average sales of food and refreshment products for 5 (five) years namely increased by 7.28 percent. The results of the analysis of this study are PT. Unilever Indonesia, Tbk applies 4 (four) marketing strategies, which include: 1). The product strategy consists of a strategy of product diversification and product differentiation, 2). The pricing strategy consists of a strategy of low price leadership and price discrimination, 3). Distribution strategy where the flow starts from manufacturers, agents, wholesalers, retailers, and consumers, 4). The promotion strategy consists of advertising, sales promotion, personal selling, direct marketing and public relations with the website.
Faktor-Faktor Keputusan Nasabah menggunakan Produk Perbankan Bank Syariah Indonesia di Kota Jambi Afriantoni Afriantoni
CITRA EKONOMI Vol. 2 No. 2 (2021): 2021
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN PADA MASYARAKAT STIE-GRAHA KARYA MUARA BULIAN

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This study aims to determine the factors of customer decisions in using Indonesian Islamic banking products. This type of research is research with quantitative data types. Sources of data in this study came from primary data and secondary data. The sample of this study was 100 respondents who were taken by survey, namely research that used a questionnaire as a research instrument. The method of analysis and the data uses a validity test, with a Liker scale approach. Based on the results of the tests carried out. From the results of the data validity test that r count > r table of each service variable (X1), bank characteristics (X2), knowledge (X3), location (X4), it is explained that from each statement each variable is stated valid. The most influential factors are Bank Characteristics with an index of 4.77 (very good).
Analisis Investasi dalam Pengembangan Usaha Home Industri Abon Ikan Patin Desa Teluk Ketapang Endang Meiliani; Afriantoni Afriantoni; Eva Setia Rini
CITRA EKONOMI Vol. 2 No. 2 (2021): 2021
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN PADA MASYARAKAT STIE-GRAHA KARYA MUARA BULIAN

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The purpose of this study was to determine a business feasibility study on shredded catfish in Teluk Ketapang Village, which was reviewed from the market and marketing aspects, financial aspects, management aspects and economic aspects. The method used is descriptive qualitative method, the method used in data collection is by library, field, observation, interview. Based on the results of research from the marketing aspect as well as the technical and technological aspects of the home industry of catfish floss, Teluk Ketapang Village is feasible to be developed in the Jambi Province, precisely in the Telanai Pura sub-district, Danau Sipin Village. Meanwhile, from the management aspect, it has been prepared and calculated from the budgeted investment such as determining sales every month and year.
Analisis Efektivitas dan Efisiensi Pendapatan dan Belanja pada Anggaran Pendapatan dan Belanja Desa Kampung Baru Kecamatan Maro Sebo Ulu Sri Rosmawati; Afriantoni Afriantoni
CITRA EKONOMI Vol. 3 No. 1 (2022): 2022
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN PADA MASYARAKAT STIE-GRAHA KARYA MUARA BULIAN

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Regional autonomy is the right, authority and obligation of autonomous regions to regulate and take care of their own government affairs and the interests of local communities in accordance with laws and regulations. The village is the lowest autonomous region, so the village is the object of the fiscal decentralization system that comes from the central government and local government. As a report on the responsibility of the Village government to the funds it manages, the Village Revenue and Expenditure Budget needs to be analyzed whether the income obtained has been spent according to planning. For this reason, effectiveness and efficiency measurements of income and expenditure are carried out in the Village Revenue and Expenditure Budget. This study aims to analyze the effectiveness and efficiency of the Revenue and Expenditure Budget of Kampung Baru Village, Maro Sebo Ulu District for the 2019 and 2020 fiscal years. The results of the discussion showed that the effectiveness of the Kampung Baru Village APB in 2019 was Effective and in 2020 it was quite effective. While the efficiency of the Kampung Baru Village APB in 2019 and 2020 is quite efficient.
Co-Authors Eva Setia Rini Meiliani, Endang Sri Rosmawati