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Muhammad Jamil Latief
Universitas Muhammadiyah Prof. Dr. Hamka
Economics, Econometrics & Finance

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Journal : Jurnal EMT KITA

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Analisis Proses Pengambilan Keputusan Konsumen E-commerce Shopee di Lingkungan RT08/RW10 Sriamur Bekasi Iffah Zubaidah; Muhammad Jamil Latief
Jurnal EMT KITA Vol 6 No 2 (2022): JULY-DECEMBER 2022
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v6i2.674

Abstract

Nowadays consumers are faced with so many choices in meeting their needs and desires. E-commerce seems to be a fast way to fulfill consumer shopping desires. Shopee is one of the E-commerce sites that offers a wide variety of products to consumers. This study aims to determine the online consumer buying process at Shopee. This type of research is qualitative using the interview method. The subjects of this study consisted of four informants with different backgrounds. The analysis was carried out by dividing two types of data, namely primary data from direct interviews and secondary data from relevant articles. The results showed that in the consumer purchasing decision-making process there are five stages, namely the first stage of need recognition, the second stage of seeking information, the third stage of evaluation, the fourth stage of purchase, and the fifth stage of post-purchase behavior. The process of making consumer purchasing decisions is carried out in different ways based on each one.
Analisis Faktor yang Mempengaruhi Pebisnis Menggunakan Media Sosial Instagram Sebagai Sarana Promosi Shobah Sibtiyah; Muhammad Jamil Latief
Jurnal EMT KITA Vol 7 No 1 (2023): JANUARY 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v7i1.752

Abstract

Online business competition (E-Commerce) in the business ecosystem has been massive because of its promising market potential. Instagram is a type of social media that is present in the community and seems to be used optimally as a marketing tool. But the debate about what factors stimulate business people to use it as a promotional medium is still being debated. So this study aims to determine what factors influence businessmen in using Instagram as a means of promotion. The study population came from businessmen who were confirmed to have business Instagram accounts in the East Jakarta area, non-probability sampling technique was used and obtained an observation sample of n = 33. Multiple linear regression analysis was used as an analytical knife with the independent variables Low Cost (X1), Feature Reliability (X2), and Target Consumers (X3), as well as the dependent variable of businessmen's decisions (Y). The results of the research H1 and H2 are accepted (X1 and X2 have an effect on Y), H3 is rejected (X3 has no effect on Y), H4 is accepted (X1, X2, and X3 simultaneously affect Y), and the R2 value is 60.2%. The research implication suggests that business people who use Instagram should pay attention to these factors in order to optimize promotions.
Co-Authors Iffah Zubaidah Shobah Sibtiyah