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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences IIJSE
Amie Kusumawardhani
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Religion Arts Humanities Economics, Econometrics & Finance Social Sciences

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Digital Transformation as a Competitive Advantage an empirical study at PT. Bank Negara Indonesia (Persero), Tbk. Region 05 Mahmudah Kartika Laila; Amie Kusumawardhani
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5722

Abstract

This study aims to find out and analyze the factors of digital transformation in creating competitive advantages, which are carried out empirically at PT. Bank Negara Indonesia (Persero), Tbk Region 05. This research conducts three primary identifications: how companies create digital transformation to be successful, the challenges faced, and the factors of digital transformation that can create a competitive advantage. The data analysis technique used in this study is qualitative research. The digital transformation strategy to be successful is to create digital products that can accommodate the needs of customers, provide convenience in carrying out business activities so that customers are increasingly involved with BNI, able to meet customer expectations or needs, and products that are created by the needs, desires, and abilities of users. The challenges faced include communication networks, especially in remote areas or areas limited by internet signals. Limitations of gadgets that can be supported for mobile banking, limited network coverage at outlets, and limitations of the knowledge of mobile banking users. The digital transformation factors include innovation and application of new ideas or technology to BNI by having a forum for channeling ideas, and creativity, the BNI Business Innovation Award (Binnova). The second factor is the quality of service, PT. BNI continues to improve service quality by providing the best facilities, products, and services that can make it easier for customers to transact. The third factor is the need for organizational learning. BNI personnel intended to be able to measure the soft and hard competencies of each BNI person.
Evaluation of the Effectiveness E-Government System in the Semarang City Land Office (Importance Performance Analysis Method Approach) Amalina Nur Azizah; Amie Kusumawardhani
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5424

Abstract

This study aims to identify and analyze the dimensional factors of the system evaluation model from system quality, information quality, and service quality to user satisfaction with the Lentera system as a representation of e-government implemented at the Semarang City Land Office. This research tries to do three main identifications, namely whether there is a gap between the assessment of the importance and performance of the Lentera system from the user on each variable attribute that describes user satisfaction. Second, how it is the distribution of each attribute of each variable in the IPA quadrant matrix. Third, how to analyze the recommendations of each attribute of each variable as a form of system evaluation so that improvements to the Lentera system can be made in the future. The data analysis technique used in this research is quantitative research, and the research analysis method uses the importance performance analysis (IPA) approach. By using the Lentera system user as the research sample, 112 respondents were obtained as observation data. The results showed that all the attributes of each variable of system quality, information quality and service quality resulted in a negative gap between performance assessment and importance on the Lentera system, which means that the level of user satisfaction is quite low when using the Lentera system. This is also shown from the distribution of each attribute on each variable in the IPA quadrant matrix, which indicates some attributes need to be improved and some attributes are sufficient to be maintained because they already have a fairly good performance. Overall, this study shows the evaluation of the Lentera system related to the assessment of the importance and performance of system users. From the results of this evaluation, recommendations can be made that the quality of the system, the quality of information, and the quality of services need to be improved on some of its attributes.
Co-Authors Amalia Ivada Amalina Nur Azizah Mahmudah Kartika Laila Putvika Indrasari