Article Per Year (5 Year)
p-Index From 2020 - 2025
2.447
P-Index
This Author published in this journals
All Journal JURNAL SAINS PEMASARAN INDONESIA Diponegoro Journal of Management Jurnal Ilmiah Ekonomi Islam Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan DIJB (Diponegoro International Journal of Business) Jurnal Ilmiah Edunomika (JIE) International Journal of Economics Development Research (IJEDR)
Yoestini Yoestini
Jurusan Manajemen Fakultas Ekonomika Dan Bisnis Universitas Diponegoro
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Published : 26 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : DIJB (Diponegoro International Journal of Business)

 1 
Study of impulse buying on Instagram users in Indonesia Sri Rahayu Tri Astuti; Imroatul Khasanah; Y Yoestini
Diponegoro International Journal of Business Vol 3, No 1 (2020)
Publisher : Department of Management | Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/dijb.3.1.2020.47-54

Abstract

Our paper is aimed to find out the effect of online advertisement content, electronic word of mouth (e-WOM) and hedonic shopping motives on impulse buying of Indonesian users in Indonesia. Multiple linier regression analysis is used to examine the magnitude of independent variables effect which are online advertisement content, e-WOM  and hedonic shopping motives on impulse buying on instagram user in Indonesia. The analysis on 75 respondents showed that all independent variables have positive and significant effect on dependent variable. The independent variabel which has the biggest effect on impulse buying in order are online advertisement content, e-WOM and hedonic shopping motives. The main reason affecting the decision from impulse buying is good online advertisement content which is marked by informative, easily understood, easily accessed contents and its attractive visualisation. The practical implications of this study are of most interest for advertisers, marketers, online retailer and designers of shopping website.
Co-Authors a Gibralazhafran Iskandar, Rayhansya Asri Hapsari, Devita Cempakasari, Diah Arum Christian, Tristan Jason Debora Ratna Nilasari Elfrida Ratnawati Fauziyah, Atikah Nur Gusti Arrasyid, Pramudya Saelando Hariyanto, Merry Ika Kirana, Firda Rozza Imroatul Khasanah Kartika, Riris Dwi Nailufar, Wilda Nantyas Cahyaningrum, Ajeng Naufal, Muhammad Arif Nurlitasanti, Feby Rahma, Eva Sheila Raya Masitha, Raya Septiani, Shelomita Elisabeth Sintadi, Jason Soraya, Tsummadana Mita Sri Rahayu Tri Astuti Sugiarto S Susilo, Hen Hen Regilliyan Susy Raih Nur Fatmayanti Wibowo, Muhammad Firsdo Guntur Zuhad, Muhammad Daniel