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All Journal JURNAL SAINS PEMASARAN INDONESIA Diponegoro Journal of Management Jurnal Ilmiah Ekonomi Islam Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan DIJB (Diponegoro International Journal of Business) Jurnal Ilmiah Edunomika (JIE) International Journal of Economics Development Research (IJEDR)
Yoestini Yoestini
Jurusan Manajemen Fakultas Ekonomika Dan Bisnis Universitas Diponegoro
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Journal : Diponegoro Journal of Management

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ANALISIS PENGARUH PERSEPSI HARGA, KUALITAS PRODUK,CITRA MEREK DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN KARTU PERDANA INDOSAT OOREDOO (Studi Kasus pada Konsumen Indosat Ooredoo di Semarang) Nantyas Cahyaningrum, Ajeng; Yoestini, Yoestini
Diponegoro Journal of Management Volume 7, Nomor 4, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The research is proceeded based on the significant decrease of Indosat Ooredoo’s net profit on 2013 and 2014. The aim of the research is to find out the influence of perception of price (X1), product quality (X2), brand image (X3) and word of mouth (X4) towards the buying decision of Indosat Ooredoo prepaid SIM card in Semarang.            The methods of data collection used in this research was a questionnaire to 100 participants spread at Semarang, which has been using Indosat Ooredoo for more than a year. Sampling technique was done by using purposive sampling methods. Data analysis on this research is using multiple linear regression analysis using SPSS for windows.            The result of the research shows that the variable of perception of price, product quality, brand image and word of mouth is having a positive and significant influence towards the buying decision of Indosat Ooredoo prepaid SIM card at Semarang. Among the four variables mentioned, product quality was the most influencing variable towards the buying decision. Therefore it is suggested for the company to improve the quality continuously in order to improve the buying decision of Indosat Ooredoo prepaid SIM card.
ANALISIS PENGARUH HARGA DAN KUALITAS PELAYANAN YANG BERPENGARUH TERHADAP KEPUASAN PELANGGAN DAN BERTUJUAN UNTUK MENINGKATKAN LOYALITAS PELANGGAN CITILINK DI SEMARANG Naufal, Muhammad Arif; Yoestini, Yoestini
Diponegoro Journal of Management Volume 8, Nomor 2, Tahun 2019
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Business competition in the airline industry is quite strict, and cannot be avoided. Ittakes a lot of innovations and knowledges of what needs are needed by the community sothat people will be loyal to the product. The purpose of this study is to find out the effect ofprice and service quality that affect customer satisfaction which may also have an impacton customer loyaltyThe purpose of this study is to find out the effect of price and service quality thataffect customer satisfaction which may also have an impact on customer loyalty. Thepopulation in this study was airline consumers in the city of Semarang. The number ofsample used was 126 people selected using nonprobability sampling and purposivesampling through questionnaires. The results showed that price affects customersatisfaction, service quality affects customer satisfaction, and customer satisfaction affectscustomer loyalty. In this study service quality is the most influential variable on customersatisfaction. Customer satisfaction is also found to have a mediating function in theinfluence relationship between price and service quality to customer loyalty.
ANALISIS PENGARUH KETIDAKPUASAN KONSUMEN, HARGA DAN KEBUTUHAN MENCARI VARIASI TERHADAP PERPINDAHAN MEREK SABUN LIFEBUOY DI SEMARANG Ratna Nilasari, Debora; Yoestini, Yoestini
Diponegoro Journal of Management Volume 1, Nomor 4, Tahun 2012
Publisher : Faculty of Economics and Business Diponegoro University

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This study aims to determine the effect of consumer dissatisfaction, price and the need to variety product of brand switching decision of bar soap. This research was conducted on consumers Lifebuoy bar soap that has been moved to another brand of soap and bar soap sample set of 100 respondents using Accidential Sampling methods. Data ware collected by distributing questionnaires. Data analysis method was perfored by multiple linear regression using SPSS software. Data that has met the test validity, test reliability, and test the assumptions of classical. Based on analysis that used, can be pulled several conclusions of be donedoubled regression processing. this watchfulness is validity up to standard,reliabilitas, with free from heteroskedastisitas, multikolinearitas and escape testnormally. from regression similarity that got, variable dependent that has value most significant that is consumer dissatisfaction. hypothesis testing by using test t demo that variable consumer dissatisfaction, price and the need for variety, variables according to significant influence displacement brand. while in test f demo significant <0,05. matter thismeans variable displacement Brand (Y), Consumer Dissatisfaction (X1), Price (X2) and Needs Finding Variations (X3) to together influential manifestly towards displacement brand (Y). while determination coefficient is got with value adjusted R Square 48,4%, mean, variable displacement brand explainable by existence variable consumer dissatisfaction, price, advertising and the need for variety, while therest 51,6% can be influenced by variable other.
ANALISIS IKLAN DAN ENDORSER TERHADAP PEMBENTUKAN BRAND AWARENESS SERTA DAMPAKNYA PADA KEPUTUSAN PEMBELIAN PRODUK KECAP MANIS ABC Raih Nur Fatmayanti, Susy; Yoestini, Yoestini
Diponegoro Journal of Management Volume 1, Nomor 4, Tahun 2012
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABC products was an old brand that had a good quality. ABC always improve their quality products trought the age and had an international standardized. This purpose of this research is to analyze the impact of the advertising and endorser towards brand awareness and their effects towards decision buying on ABC soy sauce, where  independents variables of this research is Advertising (X1), Endorser  (X2), and Brand Awareness (X3) become intervening variable that give impact towards Buying Decision (Y) as a dependent variable. The population of this research is soy sauce customer. Sample that used in this research are 100 respondents. Technique sampling method that used in this research is purposive sampling. While its survey method used questionnaires. Then analyzed method that used in this research includes validity test, reliability test, multiple regressions, and classical assumption test. Hypothesis test that used includes F test, t-test, and Determination Coefficients Analysis (R²). According to this research results, regression formula: Y1 = 0,45 X1 +  0,8 X2 and = 0,661 + 0,140.  According to statistic data analysis, indicators in this research showed that all data were valid and reliable. As an individual, variable that have the biggest impact is Brand Awareness. And followed by its independent variable, Advertising, and Endorsers. Hypothesis testing used t-test showed that the advertising significantly influences its dependent variable  (Brand Awareness), but Endorser has no significant impact towards Brand Awareness. When this research used multiple regression analysis, Brand Awareness significantly impact Buying Decision.
STUDI TENTANG BRAND LOYALITY ( LOYALITAS MEREK ) PRODUK PELEMBAB POND’S ( Studi Pada Warga Perum. Bumi Citra Fajar Sidoarjo Jawa Timur) Masitha, Raya; Yoestini, Yoestini
Diponegoro Journal of Management Volume 2, Nomor 2, Tahun 2013
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Currently,  the competition  among  cosmetic  producers  in Indonesia  is more  glowing,  Many  cosmeticproducers in Indonesia are competing to make the qualified facial moisture product and it admissible to woman kind. The brand product of Pond’s as a market leader of facial moisture in Indonesia is gretting market share decline result from thearrival of competitors those doesn’t inferior. Pond’s was do action in order to all consumers remains loyal to this brand. The research aims to analyze the effect of factor of brand, company, and consumer brand characteristic. Respondent who imvoled within the research is 100 female; method uses non probability sampling, which is accidental sampling. Data collecting is done by distributing questionnaire and data analysis method is performed by multiple linier regression uses SPSS software. The result of regression test demonstrates company,s characteristic variable has a positive and significant  effect  on  brand  loyalty  of  Pond,s  facial  moisture  0,373.  Product  brand,s  characteristic variable  has  a  positive  and  significant  effect  on  brand  loyalty  of  Pond’s  facial  moisture  0,296. Determination  coefficient  value is 0.521 , it means that brand loyalty  is influenced  by characteristic variable  of  brand,  company,  and  costumer-brand  52,1%  ,  where  asa  the  balance  is  48,9%  can  be clarified by other variable those do not examined within this research.
ANALISIS PENGARUH PEMASARAN PENGALAMAN DAN PERSEPSI NILAI TERHADAP LOYALITAS KONSUMEN, DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA KONSUMEN DU CAFE DI SEMARANG Kartika, Riris Dwi; Yoestini, Yoestini
Diponegoro Journal of Management Volume 7, Nomor 2, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Du Cafe has decreased sales which can affect the customer loyalty of cafe. Every cafe or restaurant is required to have a different concept so it must have experiential marketing and perceived value, whose main purpose is to influence consumer satisfaction. Building customer satisfaction that will affect on consumer loyalty, so that later will have an impact on sales increase, and can maximize market share in accordance with company expectation.The purpose of this study to analyze experiential marketing and perceived value on customer satisfaction and the impact on customer loyalty. The population of the study was all consumers who had ever done purchase transaction on Du Cafe product at least more than once, where respondents are Semarang people. The samples in this study were 125 respondents. The method of collecting data through questionnaires. This study uses analytical techniques of Structural Equation Modeling (SEM) with AMOS 22.0 as the analysis instrument.The result show that the experiential marketing has positively and significantly significant   effected   customer   satisfaction,   perceived   value   has   positively   and significantly significant effected customer satisfaction, customer satisfaction has positively and significantly effected customer loyalty, experiential marketing has not significantly effected customer loyalty, and perceived value has positively and significantly significant effected customer loyalty.
ANALISIS PENGARUH BRAND IMAGE, HARGA, DAN REVIEW PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG PADA MAHASISWA UNDIP SEMARANG Sintadi, Jason; Yoestini, Yoestini
Diponegoro Journal of Management Volume 8, Nomor 2, Tahun 2019
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Business competition of Samsung smartphone in Indonesia has increased rapidly in recentyears,in line with the emergence of new brands on the market. Existing companies arerequired to create strategies in order to survive and compete in the market. The purpose ofthis study is to determine the effect of brand image, price, and product review towardsSamsung smartphone’s purchase decision.The population in this study were Undip semarang students who have usedsmartphone from Samsung. The amount of sample used was 100 people selected usingaccidental sampling through questionnaire. Data obtain from the questionnaire were thenprocessed and analyzed using SPSS 23 program.The results of the study shows that brand image significantly influence the purchasedecision, the price significantly influence the purchase decision, and the product reviewsignificantly influence the purchase decision. The result of F test obtained a significancevalue smaller than 0,05, it can be concluded that the regression model produced is fit andproper to use. These result means that brand image, price, and product review can be usedto predict purchase decisions.
ANALISIS PENGARUH KUALITAS PRODUK, SALURAN DISTRIBUSI, DAN CELEBRITY ENDOSER TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus pada Pengguna Masker Wajah Mustika Ratu di Kota Semarang) Nurlitasanti, Feby; Yoestini, Yoestini
Diponegoro Journal of Management Volume 9, Nomor 2, Tahun 2020
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Business competition in cosmetics products is increasing rapidly in line with the growth of the cosmetics industry every year in Indonesia. One of the leading cosmetic brands is Mustika Ratu. As the brand has been established for more than 42 years, Mustika Ratu has the proficiency and good reputation in producing cosmetics. The research aims to examine the effect of product quality variables, distribution channels, celebrity endorsers on purchasing decisions. Consumers who have used Mustika Ratu’s face mask products in Semarang City were chosen as the population in this study. The sample for this research is 100 respondents that were selected with purposive sampling through a questionnaire. The obtained data will then be processed and analyzed with the SPSS program. The results of this research show that the variable of product quality, distribution channels, and celebrity endorser had a positive and significant effect on purchasing decisions.
PENGARUH PENGGUNAAN APLIKASI E-COMMERCE, DALAM SALAH SATU MEDIA SOSIAL INSTAGRAM UNTUK MENINGKATKAN PENJUALAN DI PERUSAHAAN HIJUP.COM a Gibralazhafran Iskandar, Rayhansya; Yoestini, Yoestini
Diponegoro Journal of Management Volume 10, Nomor 2, Tahun 2021
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Abstract This study aims to find out whether the level of influence of using the E-Commerce Instagram application on the sales of HIJUP.COM products is insignificant or significant. This research was conducted with a quantitative research method which is a study that describes or explains a problem whose results can be generalized (Kriyantono: 2010, p. 55). According to the level of interpretation, this research is an explanatory study, meaning that this study aims to examine the research variables. The reason researchers use the explanative method is to try to explain why something can happen and what the effect is. The results show that Instagram has a positive influence on HIJUP sales, even with a small number of presentations (15.5%). Although the number of HIJUP followers is high, and the use of the Instagram application in Indonesia is also high. This is a paradox because at first we could see how large the use of social media in Indonesia, and the high popularity of HIJUP companies in the Instagram application, did not have a high influence on HIJUP sales. As Marcel Prouts put it, that: "The paradox of today is the prejudice of the future."
ANALISIS PENGARUH SERVICE QUALITY, CUSTOMER PERCEIVED VALUE, DAN CORPORATE IMAGE TERHADAP CUSTOMER SATISFACTION SERTA DAMPAKNYA TERHADAP CUSTOMER LOYALTY (Studi Kasus pada Pelanggan Apotek Kimia Farma Pandanaran Kota Semarang) Asri Hapsari, Devita; Yoestini, Yoestini
Diponegoro Journal of Management Volume 9, Nomor 4, Tahun 2020
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The increase of health problems and people’s need to have a better quality of life has triggered a big opportunity for companies to start entering the business of health service providers and products, one of which is a pharmacy. The rapid growth of the pharmacy business raises competition between companies that need to be anticipated. This study aims to determine and analyze the effect of service quality, customer perceived value, and corporate image on customer satisfaction and its impact on customer loyalty. The number of samples used were 160 respondents selected by purposive sampling technique through a questionnaire with Structural Equation Model (SEM) AMOS 24. The results showed that service quality, customer perceived value, and corporate image have a positive and significant effect on customer satisfaction, and customer satisfaction has a positive and significant effect on customer loyalty.
Co-Authors a Gibralazhafran Iskandar, Rayhansya Asri Hapsari, Devita Cempakasari, Diah Arum Christian, Tristan Jason Debora Ratna Nilasari Elfrida Ratnawati Fauziyah, Atikah Nur Gusti Arrasyid, Pramudya Saelando Hariyanto, Merry Ika Kirana, Firda Rozza Imroatul Khasanah Kartika, Riris Dwi Nailufar, Wilda Nantyas Cahyaningrum, Ajeng Naufal, Muhammad Arif Nurlitasanti, Feby Rahma, Eva Sheila Raya Masitha, Raya Septiani, Shelomita Elisabeth Sintadi, Jason Soraya, Tsummadana Mita Sri Rahayu Tri Astuti Sugiarto S Susilo, Hen Hen Regilliyan Susy Raih Nur Fatmayanti Wibowo, Muhammad Firsdo Guntur Zuhad, Muhammad Daniel