Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science
AGUNG HUDAYA
Lecturer, Universitas Mercu Buana (UMB), Jakarta Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
BUILDING A PURCHASE AND PURCHASE DECISION: ANALYSIS OF BRAND AWARENESS AND BRAND LOYALTY M. SiVARAM; AGUNG HUDAYA; HAPZI ALI
Dinasti International Journal of Education Management And Social Science Vol 1 No 2 (2019): Dinasti International Journal of Education Management and Social Science (Decembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The retail business in Indonesia has now become an informal industry sector that is developing very quickly. Seeing this phenomenon, some retailers in Indonesia try to package the products they sell using their own packaging and brands or private labels. Over time, the development of private label product sales at the Alfamidi Store is still unsatisfactory and tends to stagnate. This study aims to determine the effect of brand awareness and brand loyalty on repurchase intentions and purchasing decisions. The design of this study was explanatory. The sampling technique in this study was on consumers who bought or consumed private label products at the Alfamidi Shop in Tangerang City and filled out the questionnaire using the accidental sampling method but still fulfilled the specified criteria. The sampling technique is Quota Sampling with the amount determined by the researcher. By using Quota sampling, we get a sample of 100 customers. Quantitative analysis method with SEM analysis tools and Smart PLS tools
Building Performance Through Work Discipline Influenced By Leadership and Compensation Paijan Paijan; Jubaedah; Agung Hudaya; R. Joko sugiharjo
Dinasti International Journal of Management Science Vol. 5 No. 3 (2024): Dinasti International Journal of Management Science (January-February 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v5i3.2165

Abstract

This research aims to examine and analyze the influence of work discipline, leadership, and compensation in Jakarta. The research design adopts a quantitative approach. The sample selection method involves professionals working in the Jakarta area, utilizing purposive sampling technique with 100 respondents, to be analyzed using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method. The research topic has been aligned with RIP UMB 2021-2024, and the current study refers to several previous research findings, incorporating relevant topics and literature. The research implementation begins with the measurement of the Technology Readiness Level, which is at level 3 with the criteria of proof-of-concept, demonstrating the analytical functionality and/or essential characteristics. The significance of conducting this research is grounded in various relevant references, indicating that the performance level across all sectors, both public and private, especially in the business sector, experiences fluctuations. Therefore, the researcher proposes factors that are considered crucial for employees in terms of performance. These factors are indicated to be work discipline, leadership, and compensation.
Co-Authors Hapzi Ali Jubaedah M. SiVARAM Paijan R. Joko sugiharjo