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All Journal VCD (Journal of Visual Communication Design) Jurnal Vicidi
Jesslyn Faustina
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Journal : VCD (Journal of Visual Communication Design)

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The Effect of Multimedia As a Means of Delivering Information and Promotion Towards Flashcard Products Hutomo Setia Budi; Jesslyn Faustina
VCD Vol. 2 No. 1 (2017)
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1348.993 KB) | DOI: 10.37715/vcd.v2i1.572

Abstract

Every product which launched would definitely need a promotion to introduce its products to the society. In the promotion itself, there are various strategies and media to support product promotion. Multimedia is one of the media promotion which is widely used to help in providing information towards products. Flashcards is one of the edugame products which serves to sharpen children’s ability in various aspects such as motoric, visual, and verbal, and encourage children to be more proactive. Besides, flashcards can also become medium for the parents to be more involved and interact with their children. In the product "flashcard little learner", one of the promotional media used is multimedia. Multimedia Media is used since it is an effective means to help deliver message to the audience. This research discusses the effect of multimedia as a means of delivering information and promotion towards products, especially edugame flashcard products.
Co-Authors Hutomo Setia Budi