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All Journal International Journal Of Science, Technology & Management (IJSTM)
Muhamad Yustisar
Faculty of Economics, Universitas Gajah Putih, Pegasing, Takengon Aceh Tengah 24560, Indonesia.
Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Mechanical Engineering Transportation

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The Influence of Price, Store Atmosphere and Food Product Quality on Buying Interest at Tootor Coffee Takengon Rayuwati Rayuwati; Muhamad Yustisar; Husna Gemasih; Eliyin Eliyin
International Journal of Science, Technology & Management Vol. 3 No. 4 (2022): July 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i4.580

Abstract

This research was conducted at Tootor Coffee Takengon. This study aims to determine how the effect of Price (X1), Store Atmosphere(X2), and Foof Product Quality (X3) on Buying Interest (Y) of Tootor Coffee Takengon Customers. The population in this study is the population in Central Aceh. The sampling technique used is convenience sampling and accidental sampling. With the Lemeshow method, the research sample was 98 respondents. The research was conducted from February to August 2022. Data processing was processed using the SPSS version 25.0 application with multiple linear regression models. Source of data is primary data taken directly from respondents. Based on the results of multiple linear regression analysis using the F test, it can be seen that the product, service quality, price, and store atmosphere variables together influence consumer buying interest at Tootor Coffee Takengon. This can be seen through the obtained Ftest, namely Fcount = 659,591 > Ftable = 1,985. The results of this study indicate that price has the most significant effect on consumer buying interest to eat/drink at Tootor Coffee. These results illustrate that Tootor Coffee is in accordance with what consumers expect, so that consumers feel satisfied and loyal to eat and drink at this café.
Co-Authors Eliyin Eliyin Husna Gemasih Rayuwati Rayuwati