Lili Fadli Muhammad
Institut Bisnis Muhammadiyah Bekasi

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Journal : SMART Management Journal

MEMBANGUN JIWA KEWIRAUSAHAAN REMAJA MELALUI PEMBUATAN HAND SANITIZER DI MASJID AL-ITTIHAD PERUMAHAN GRIYA MUSTIKASARI KOTA BEKASI Lili Fadli Muhammad
SMART Management Journal Vol 2, No 2 (2022): SMART Management Journal
Publisher : Institut Bisnis Muhammadiyah Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (117.942 KB) | DOI: 10.53990/smj.v2i2.164

Abstract

Preventing the spread of Corona Virus Disease 2019 (Covid-19) is the obligation of every resident in Indonesia. People who live in Griya Mustikasari Housing, Mustika Sari Village, Mustika Jaya District, and Bekasi City also feel obliged to themselves, their families, and the surrounding environment to prevent the spread of Covid-19. One of the efforts made by implementing health protocols when you have to move outside the home. The health protocol that needs to be done is washing hands with hand sanitizer. The need for hand sanitizer needed to wash hands is very large, besides the price of hand sanitizer during the Covid-19 Pandemic is also very expensive. The number of people who wash their hands using a hand sanitizer and the price of hand sanitizer is too high, it can be ascertained that many people are looking for alternatives to get a hand sanitizer easily and at an affordable price. This opportunity needs to be used by the 10C IBM Bekasi Real Work Lecture Group in carrying out the Community Service program to provide training to make hand sanitizer. The short-term goal is for their own consumption, while in the long term they can sell it to residents in Griya Mustikasari Housing who have the potential to need hand sanitizer.
ANALISIS PERSEPSI KONSUMEN PADA PRODUK AIR MINERAL DALAM KEMASAN (AMDK) MEREK AZHOM Eva Fauziana; Lili Fadli Muhammad
SMART Management Journal Vol 3, No 1 (2022): SMART Management Journal
Publisher : Institut Bisnis Muhammadiyah Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (276.255 KB) | DOI: 10.53990/smj.v3i1.200

Abstract

The purpose of this study is to analyze the consumer perception of the mineral water brand Azhom. The research methodology used a qualitative approach by having face-to-face interviews with around 100 owners of street vendors and kiosks. The research results showed the consumers' analysis of mineral water Azhom and how its management could develop detail strategies to develop products, win the market and do market penetration. The research limitation was the number of respondents and the areas to be surveyed were still limited. The research contributions are to gain teamwork among the Azhom product owner and the kiosk and street vendor owner to increase Azhom sales which also develops better economic values.