Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi dan Kewirausahaan
Dini Kharismasuni
Program Studi Manajemen Fakultas Ekonomi Universitas Slamet Riyadi Surakarta
Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Ekonomi dan Kewirausahaan

 1 
PENGARUH HARGA, PELAYANAN DAN PROMOSI TERHADAP KEPUTUSAN PENGGUNA JASA TRANSPORTASI ONLINE GOJEK Dini Kharismasuni; Edi Wibowo; Setyaningsih Sri Utami
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 20 No. 3 (2020): Jurnal Ekonomi dan Kewirausahaan : September
Publisher : Universitas Slamet Riyadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (66.41 KB)

Abstract

The purpose of this study was to analyze the significance effect of price, service and promotion on the decisions of users of Gojek online transportation services in Banjarsari District, Surakarta City. This research is a survey of users of Gojek transportation services in Surakarta. The sample is 100 respondents used accidental sampling technique. The data collection technique used questionnaires and literature study. The data analysis technique used multiple linear regression. The results showed that the price has a significant effect on Gojek transportation service user decisions. Services has a significant effect on Gojek transportation service user decisions. Promotion has a significant effect on the decision of Gojek transportation service users.
Co-Authors Edi Wibowo Setyaningsih Sri Utami