Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal Journal of Indonesian Tourism and Policy Studies
Bella Sophia
Unknown Affiliation
Arts Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
INDONESIA TOURISM MARKETING IN SOUTH KOREA Bella Sophia; DKS Nugraha; Karin Amelia Safitri
Journal of Indonesian Tourism and Policy Studies Vol 4, No 1 (2019): Journal of Indonesia Tourism and Policy Studies
Publisher : Program Pendidikan Vokasi, Universitas Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (137.033 KB) | DOI: 10.7454/jitps.v4i1.81

Abstract

ABSTRACTThis final paper describes the analysis of Indonesian tourism marketing process in the Repubic of Korea. The analysis started from the preparation process up till the implementation process; such as product instrument, instrument distribution, promotion instrument, public relations, and evaluation.It is revealed the obstacles of tourism marketing process the which has been done. Those are the lack of human resources, lack of marketing funds, and closed Korea Busan Indonesia Center. It also Explains the strategy of tourism marketing to increase of the number of Korean tourists to visit the country.Qualitative research was conducted in this final paper. The result of analysis shows that Indonesian tourism marketing in the Republic of Korea has not been done well because of the lack of human resources and the lack of the marketing funds. Keywords: tourism, promotion, marketing, Republlic of Korea
Co-Authors DKS Nugraha Winnugroho Wiratman, Manfaluthy Hakim, Tiara Aninditha, Aru W. Sudoyo, Joedo Prihartono