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All Journal Interdisciplinary Social Studies Jurnal Lektur Keagamaan
Siti Nurul Khaerani
IAIN Mataram
Religion Humanities Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences

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Journal : Interdisciplinary Social Studies

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The Use of Digital Marketing and Its Impact on Increasing MSME Sales Khaerani, Siti Nurul; Sudarmiatin, Sudarmiatin
Interdisciplinary Social Studies Vol. 1 No. 8 (2022): Special Issue
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v1i8.193

Abstract

The increasing number of internet users provides opportunities for MSMEs to use digital marketing as one of their marketing strategies. There are several digital marketing platforms that can be used, including the Web, SEO, Social Media and others. This article discusses the use of digital marketing for MSMEs and the impact of using digital marketing on increasing MSME sales. The research method used is qualitative research. With the number of informants as many as 12 MSME owners who were interviewed with different types of businesses. The results show that social media is one of the most widely used digital platforms by MSMEs. And give the impact of an increase in sales of SMEs. In some MSMEs the increase in sales through online is no more than traditional sales.
Co-Authors Jamaluddin Jamaluddin Sudarmiatin