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All Journal Media Wisata Jurnal Pariwisata Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Keraton: Journal of History Education and Culture
I Putu Hardani Hesti Duari
STP AMPTA YOGYAKARTA
Religion Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences Transportation Other

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Journal : Media Wisata

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PENGARUH BAURAN PEMASARAN TERHADAPKEPUTUSAN MEMBELI TIKET PESAWAT DI TOTAL NUSA INDONESIA TOUR AND TRAVEL YOGYAKARTA Hesti Duari, I Putu Hardani
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 12, No 1 (2014)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v12i1.66

Abstract

Marketing mix is once of the important think to increase and develop a unit bisnis. On this conceptual papper attemp the marketing mix can make good effect by the customer decition to buy a domestic ticket. In tourism indutry especially services industry that marketing mix known as 7P. It is include product, place, price, promotion, people, process and physical evident. 7p of the Marketing Mix here took place at PT. Total Nusa Indonesia Tour & Travel Agencies in Yogyakarta headquarters. The total respondents are 100 respondents with quantitative analysis of data. Through the over all uji F is known that the marketing mix significantly influence the decision to buy a plane ticket at PT Total Nusa Indonesia Tour & Travel in Jogjakarta. And the product is the biggest decision to take the decision to buy a plane ticket. This can occur due to variations domestic flight ticket complete product. Than follow by the other marketing mix component. Keywords : Marketing Mix, purchase decisions buying tickets.
Pengaruh Bauran Pemasaran terhadapkeputusan Membeli Tiket Pesawat di Total Nusa Indonesia Tour And Travel Yogyakarta I Putu Hardani Hesti Duari
Media Wisata Vol. 12 No. 1 (2014): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v12i1.198

Abstract

The marketing mix is one of the important things to increase and develop a unit business. In this conceptual paper attempt, the marketing mix can make a good effect by the customer decides to buy a domestic ticket. In the tourism industry especially the services industry that marketing mix is known as 7P. It includes product, place, price, promotion, people, process and physical evidence. 7p of the Marketing Mix here took place at PT. Total Nusa Indonesia Tour & Travel Agencies in Yogyakarta headquarters. The total respondents are 100 respondents with quantitative analysis of data. Through the overall Uji F is known that the marketing mix significantly influences the decision to buy a plane ticket at PT Total Nusa Indonesia Tour & Travel in Jogjakarta. And the product is the biggest decision to make the decision to buy a plane ticket. This can occur due to variations in domestic flight ticket complete product. Then follow by the other marketing mix component.
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