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All Journal Journal of Business and Management Journal of Innovation, Business and Entrepreneurship ASEAN Marketing Journal
Rendra Chaerudin
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Decision Sciences, Operations Research & Management Social Sciences

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Journal : Journal of Business and Management

 1 
THE IMPACT OF INTERNAL MARKETING PRACTICE ON STUDENT AMBASSADOR’S ENGAGEMENT IN CICIL.CO.ID Nugroho, Stefanus Febri Adi; Chaerudin, Rendra
Journal of Business and Management Vol 6, No 3 (2017)
Publisher : Journal of Business and Management

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Abstract. Engaging younger worker is one of the phenomena of concern to organizations and companies. That makes companies’ interests in employing younger worker like students as their brand ambassadors is on the rise. One of practice that could affect employee engagement is internal marketing. Cicil.co.id, an Indonesian startup wants to know the impact of internal marketing practices on their student ambassador program. This research aims to analyze the impact of internal marketing practice on student ambassadors’ engagement in Cicil and develop a model to improve current internal marketing strategy. A quantitative research was conducted on 65 Cicil student ambassadors. Simple linear regression method was used to measure the significance of internal marketing practices influence on engaged behavior of student ambassador. Variable dimension analysis was conducted to evaluate current internal marketing practice and develop a model as a guideline to improve Cicil’s internal marketing strategy. Internal marketing practices at Cicil is proved to have a positive and significant impact on engaged student ambassadors’ behavior. A model based on the internal marketing dimension was constructed to be guideline for planning internal marketing strategy. Conclusion: Internal marketing practices have a significant impact on engaged behavior. Keywords:  Employee Engagement, Engaged Behavior, Internal Marketing, Student Ambassador
EFFECTS OF MULTICHANNEL RETAILING TOWARDS PURCHASE INTENTION OF HOUSEHOLD TEXTILES Nugraha, Andre; Chaerudin, Rendra
Journal of Business and Management Vol 7, No 2 (2018)
Publisher : Journal of Business and Management

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Abstract. Retail business has changed drastically in the past decade due to the latest development of information and communication technology and emerging online market. In general, consumers have respond enthusiastically with online retail continues to grow significantly for the past 20 years. Multi-channel retailing is seen as the way to go for retail businesses. The author intends to study what characteristic of multi-channel retailing that influences the consumer’s purchase intention towards household furniture textile products and how the characteristic of multi-channel retailing influences consumer’s retail decision to purchase household furniture textile products. The research is implemented within the scope of 95% confidence level, 7% precision interval, focus on household furniture textile, and respondents of Indonesian origin, 21-60 years old, and living in West Java and DKI Jakarta. The data analysis shows that characteristics of multichannel retailing does influence purchase intention and retail decision for respondents with varying effects based on demographic groups.Keywords: purchase intention, multichannel retailing, furniture textile, online retail, offline retail
Analyzing Employee Engagement in Business Community Case Study: Cimahi Creative Association Fernando A, Jaka; Chaerudin, Rendra
Journal of Business and Management Vol 4, No 1 (2015)
Publisher : Journal of Business and Management

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Abstract. The research aimed to know the current condition of employee engagement in Cimahi Creative Association, The methodology used is Questionnaire and Interview. Primary data is collected by questionnaires and interview that distributed to 100 employee and interview the Members of Cimahi Creative Association. Model approach in this study is done by constructing a new construct by combining several existing models, that is the Development Dimensions International (DDI), Employee Engagement and The Institute of Employment (IES) engagement models, and Ontario Hospital Association Model Employee Experience Survey (EES OHA ). Based on the purpose of the study is to describe the Employee Engagement in Cimahi Creative Association, the research method used is descriptive method. For measuring the level of employee engagement, researchers used a quantitative method through a questionnaire containing 46 questions and distributed to 100 respondents. After doing research, finally it was concluded that the highest dimension that most influence on employee engagement in the CCA is Interpersonal Support, and the lowest is the Individual values, as well as the highest indicator that led to employee engagement is a Family Friendliness, and the lowest is the pay Benefit and Payment. After averaged, generally members of the CCA has been engage towards the organization Keywords : Cimahi Creative AssociationEmployee engagement,Employee engagement Model, Business CommunityCategory: Individual Management, Human Resources Management, Employee Engagement
Forecasting Demand of Plastic in PT. Lowell Pack to Maximize the Profit Tan, Christopher Russell; Chaerudin, Rendra
Journal of Business and Management Vol 5, No 5 (2016)
Publisher : Journal of Business and Management

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Abstract. Plastic has growth very rapidly in South East Asia. This make local plastic factory have to manage the produce they can make to maximize the profit the company can get, PT Lowell pack, as case study because PT Lowell pack is the new plastic factory and the capacity is quite much for small factory about 90 ton. This research found that in PT Lowell pack have produce with same capacity in 3 products. They have even thought if they produce more in one product than another they can make more profit. This situation is happened because they are only using judgmental decision by the owner to forecast the demand and produce the product in PT Lowell pack. And Judgmental decision cannot give accurate prediction. Therefore, there area lot of mismatches between supply and demand. Because that  we have to know the best forecast method for demand plastic in PT Lowell pack and organize the produce per month per product to maximize the profit. And forecasting method we will use are Moving Average, Exponential Smoothing, Holt, trend analysis (regress over time).The research will search the best forecasting method to maximize the profit and The data which will be used is the secondary data from PT Lowell pack Sales report monthly by PT Lowell pack and profit report of PT Lowell pack monthly. These secondary data will be analysis further by forecasting method.so we can now the sales by PT Lowell pack monthly and maximize the profit PT Lowell pack monthly. And the result of this research PT Lowell pack have to choose to trend analysis method for forecasting. And have to produce more plastic kw2 after that kw1 after that Pure plastic. And PT Lowell pack get more profit if forecast the demand and get Rp13.077.500Keyword: forecasting, demand plastic in Indonesia, growing market plastic
Co-Authors Darmawan, Iden Jaka Fernando A Nissa, Camilla Novha Sary, Nadiya Nugraha, Andre Nugroho, Stefanus Febri Adi Rachmadhian, Annissa Karni Rizkia Nuurul Falah, Amaania Tan, Christopher Russell