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All Journal Jurnal Informatika Ekonomi Bisnis International Journal Of Science, Technology & Management (IJSTM) International Journal of Management Science and Information Technology (IJMSIT) Jurnal Informatika Ekonomi Bisnis Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Indonesian Journal of Economics, Business, Accounting, and Management
Agus Abdurrahman, Agus
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences Transportation

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Journal : International Journal Of Science, Technology

 1 
The Influence of Social Media Marketing on Purchasing Decisions is Influenced by Brand Awareness in Avoskin Beauty Products Mutiara Dini, Ananda; Abdurrahman, Agus
International Journal of Science, Technology & Management Vol. 4 No. 4 (2023): July 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i4.891

Abstract

Companies in any field must have a strategy that focuses on maintaining the existence of their brand so that it is increasingly recognized by the public. One of the strategies used is through social media marketing. This research aims to analyze the effect of three marketing strategy components on Avoskin Beauty skin care products. This research was conducted using a google form and a questionnaire distributed online. The research also required 160 respondents, this study used a quantitative method with data processing using PLS-SEM (smartpls). The results of this research test will provide answers to the results of the three activity components, namely social media marketing has a positive effect on purchasing decisions, brand awareness has no effect on purchasing decisions, and the last is the influence of social media marketing on purchasing decisions which has a positive effect on brand awareness.
The Influence Of Service Quality Dimensions On Customer Loyalty With Customer Satisfaction As An Intervening Variable Ramadhani Jatmika, M.; Abdurrahman, Agus
International Journal of Science, Technology & Management Vol. 4 No. 4 (2023): July 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i4.884

Abstract

This study aims to determine the effect of the dimensions of service quality on customer loyalty at the coffee shop, with customer satisfaction as the intervening variable. The research method used in this study is a quantitative method by giving questions to a number of respondents using a questionnaire on the form (google form). The results of this study show that the responsiveness and empathy variables have a direct and significant influence on customer satisfaction at the Laju Coffee shop and this study also proves that the customer loyalty at Laju Coffee Shop is also influenced by the customer satisfaction.
Strategy Analysis of Eclipse Hotel Yogyakarta During the Covid-19 Pandemic on Market Segmentation Changes Mutiara Ramadhani, Sekar; Abdurrahman, Agus
International Journal of Science, Technology & Management Vol. 4 No. 4 (2023): July 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i4.903

Abstract

The tourism sector is a sector that can increase regional income. Tourism opens up business opportunities and employment opportunities for people in the area. However, in early 2020, the world was shocked by the covid-19 virus outbreak, which hit the world of the tourism industry and the creative economy in Indonesia. Eclipse Hotel Yogyakarta is one of the star hotels in the Prawirotaman Street area of Yogyakarta that was affected. This research aims to find out how Eclipse Hotel Yogyakarta’s strategy adapts to changes in the customer market during the covid-19 pandemic. The research method used is qualitative. This approach involves the use of data collection techniques based on interviews with Eclipse Hotel Yogyakarta employees and observations made during internships at the hotel. The data collected from the interviews will be analyzed using the content analysis method. The results obtained in this study are the COVID-19 pandemic has an influence on changes in market segmentation and has an impact on marketing strategies and service adjustments at Eclipse Hotel Yogyakarta made to meet the needs of market segments before the pandemic. The marketing strategy carried out by Eclipse Hotel Yogyakarta is to use social media increase customers.
Co-Authors Aji, Faizal Ghifari Setya Azalia, Hayyu Puri Irfandi, Fariz Mutiara Dini, Ananda Mutiara Ramadhani, Sekar Ramadhani Jatmika, M. Ruas, Zulfansyah La