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All Journal Jurnal Manajemen. Jurnal Riset Manajemen dan Bisnis
Ety Istriani Ety Istriani
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : Jurnal Riset Manajemen dan Bisnis

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PENGARUH ELECTRONIC WORD OF MOUTH DAN PANIC BUYING TERHADAP KEPUTUSAN PEMBELIAN DI YOGYAKARTA PADA MASA PANDEMI COVID-19 Wahyu Setiawan; Ety Istriani
Jurnal Riset Manajemen dan Bisnis Vol. 17 No. 1 (2022): Jurnal Riset Manajemen dan Bisnis
Publisher : Fakultas Bisnis Universitas Kristen Duta Wacana

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Abstract

ABSTRAK Penelitian ini bertujuan untuk menguji pengaruh dari electronic word of mouth dan panic buying terhadap keputusan pembelian di Yogyakarta. Teknik pengumpulan data dengan purposive sampling menggunakan google form. Analisis dilakukan menggunakan regresi linear berganda, koefisien regresi, uji t, dan uji f. Responden merupakan masyarakat di Yogyakarta yang melakukan keputusan pembelian pada masa pandemi covid-19. Hasil menunjukkan electronic word of mouth dan panic buying berpengaruh terhadap keputusan pembelian konsumen secara signifikan dan positif, baik secara parsial maupun simultan sehingga seluruh hipotesis terdukung. Kata Kunci: Electronic Word of Mouth, Panic Buying, Keputusan Pembelian, Pandemi Covid-19 ABSTRACT This study aims to determine the effect of electronic word of mouth and panic buying on purchasing decisions in Yogyakarta. The data collection technique was purposive sampling using google form. The analysis was performed using multiple linear regression, regression coefficient, t test, and f test. Respondents are people in Yogyakarta who make purchasing decisions during the COVID-19 pandemic. The results show that electronic word of mouth and panic buying have a significant and positive effect on consumer purchasing decisions, both partially and simultaneously so that all hypotheses are supported. Keywords: Electronic Word of Mouth, Panic Buying, Purchase Decision, Covid-19 Pandemic
PENGARUH FEAR OF MISSING OUT, REVENGE TOURISM, DAN KEPUTUSAN BERKUNJUNG WISATAWAN OBELIX SEA VIEW Nathaniel Putra Caesar Antolis; Ety Istriani
Jurnal Riset Manajemen dan Bisnis Vol. 19 No. 1 (2024): Jurnal Riset Manajemen dan Bisnis
Publisher : Fakultas Bisnis Universitas Kristen Duta Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/jrmb.v19i1.34

Abstract

ABSTRACT This research aims to investigate the impact of fear of missing out and revenge tourism on tourists' decision to visit Obelix Sea View after the covid-19 pandemic. The study adopts a quantitative method using purposive sampling to identify 100 respondents who are visitors of Obelix Sea View and actively use social media. The analytical methods include multiple linear regression tests, followed by hypothesis testing such as t-test. The research findings indicate that both fear of missing out and revenge tourism have an impact on tourists' decision to visit Obelix Sea View, both partially and simultaneously. These findings contribute significantly to understanding the motivating factors influencing tourists' travel decisions post-covid-19 in specific tourist destinations, particularly in Obelix Sea View. Keywords: Fear of Missing Out, Revenge Tourism, Visit Decision ABSTRAK Penelitian ini memiliki tujuan untuk menginvestigasi dampak dari fear of missing out dan revenge tourism terhadap keputusan berkunjung para wisatawan di Obelix Sea View setelah masa pandemi covid-19. Penelitian ini mengadopsi metode kuantitatif dengan menggunakan teknik purposive sampling untuk mengidentifikasi 100 responden yang merupakan pengunjung Obelix Sea View dan aktif menggunakan media sosial. Metode analisis mencakup uji regresi linier berganda, diikuti dengan uji hipotesis dengan uji-t. Hasil penelitian menunjukkan bahwa baik fear of missing out maupun revenge tourism memiliki pengaruh terhadap keputusan berkunjung wisatawan di Obelix Sea View, baik secara parsial maupun simultan. Temuan ini memberikan kontribusi penting terhadap pemahaman tentang faktor-faktor yang memotivasi keputusan perjalanan wisatawan pasca pandemi covid-19 di destinasi wisata tertentu, khususnya di Obelix Sea View. Kata kunci: Ketakutan Kehilangan Pengalaman, Wisata Balas Dendam, Keputusan Berkunjung
Co-Authors Nathaniel Putra Caesar Antolis Petra Surya Mega Wijaya Petra Surya Mega Wijaya Wahyu Setiawan