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All Journal Jurnal Inovasi Penelitian Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi Jurnal Bisnis, Manajemen, dan Akuntansi
Feby Evelyna
UNIVERSITAS PUTRA BANGSA
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Social Sciences

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Journal : Jurnal Inovasi Penelitian

 1 
ANALISIS PENGARUH PROMOSI, LOKASI, PELAYANAN DAN SUKU BUNGA TERHADAP KEPUTUSAN PENGAMBILAN PEMBIAYAAN KREDIT USAHA RAKYAT (KUR) PADA BANK BRI CABANG KEBUME Feby Evelyna
Jurnal Inovasi Penelitian Vol 3 No 3: Agustus 2022
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jip.v3i3.1986

Abstract

The purpose of this study is to analyze the effect of promotion, location, service and interest rates on the decision to make financing for people's business credit (KUR) BRI branch Kebumen, either partially or simultaneously. This research is a survey research with 100 respondents who are customers of Bank BRI branch Kebumen. The research method is quantitative, the data obtained are based on the answers from the respondents to the questionnaire, which are then tested for validity and reliability, while the data analysis uses multiple linear regression analysis (t test and F test), which has previously been tested for analysis prerequisites including normality, multicollinearity tests, and heteroscedasticity. After analyzing the data, the following results and conclusions were obtained. Promotion had a significant effect on the decision to make KUR financing for BRI branch Kebumen. (2) Location has a significant effect on the decision to make KUR financing for BRI branch Kebumen. (3) Service does not have a significant effect on the decision to make KUR financing for BRI branch Kebuemn. (4) Interest rates have a significant effect on the decision to make KUR financing for BRI branch Kebumen. (5) Promotion, location, service, and interest rates simultaneously have a significant effect on the decision to make KUR financing for BRI branch Kebumen
CELEBRITY ENDORSER, PRICE DISCOUNT DAN PRODUCT QUALITY TERHADAP MINAT BELI PRODUK ORIFLAME Feby Evelyna
Jurnal Inovasi Penelitian Vol 4 No 3: Agustus 2023
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jip.v4i3.2767

Abstract

This study aims to analyze the effect of celebrity endorsers, price discounts and product quality on the buying interest Oriflame products (Studies in the Community of Kebumen Regency). Data collection was carried out using a questionnaire, using a Likert scale of 4. This study took 100 respondents. The method used is purposive sampling. The hypothesis was tested using multiple linear regression analysis with the help of the SPSS 25 for windows program. The results showed that celebrity endorsers had an effect on the buying interest Oriflame products, price discounts did not affect the intention to buy Oriflame products, product quality had an effect on the buying interest Oriflame products. Celebrity endorsers, price discounts and product quality have a significant effect simultaneously (together) on the buying interest Oriflame products
Co-Authors Alestantuno Panji Saputro Sapdho Agil Saputra Suparti Suparti