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Sri Wahyuni
Dosen Pascasarjana Perbanas Institute
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Journal : Jurnal Riset Perbankan, Manajemen dan Akuntansi

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Kelayakan Pengembangan Bisnis E-Marketplace Perjalanan Ibadah Umrah Pada PT. Sarana Transwisata Teknologi Oktoyadi Oktoyadi; Sri Wahyuni
Jurnal Riset Perbankan Manajemen dan Akuntansi Vol 3 No 2 (2019): Jurnal Riset Perbankan Manajemen dan Akuntansi
Publisher : Sekolah Pascasarjana Perbanas Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (793.328 KB) | DOI: 10.56174/jrpma.v3i2.44

Abstract

The purpose of this fnal project is to analyze and find out the business feasibility of umra travelling e-marketplace development by PT Sarana Transwisata Teknologi, viewed from market and marketing aspect and environmental aspect. The problems that arise in the implementation of umrah worship trips in Indonesia have encouraged PT Sarana Transwisata Teknologi to provide the e-marketplace that offers quaranteed umrah pilgrimage products. Using the concept of strategic management and competitive advantage, this final project analyzes the feasibility of developing the iGoUmroh e-marketplace business in the Umrah pilgrimage industry. Based on observations and interviews with actors in the Umrah travel industry, iGoUmroh e-marketplace has a competitive advantage over its competitors in the form of guarantees from the official guarantor institution for the products offered in e-marketplace. However, iGoUmroh must always innovate to be able to create new competitive advantages in order to survive and lead in the industry for organizing umrah pilgrimages
Co-Authors Oktoyadi Oktoyadi