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Journal : journal of social research

Prediksi Kinerja Keuangan Perusahaan Asuransi Jiwa dengan Mempergunakan Multiple Discriminant Analysis Step Wise Titiek Irewati
Journal of Social Research Vol. 1 No. 9 (2022): Journal Of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (457.173 KB) | DOI: 10.55324/josr.v1i9.218

Abstract

Latar Belakang : Penilaian kesehatan keuangan perusahaan asuransi jiwa mempermudah masyarakat untuk memilih perusahaan yang dapat dipercaya. Tujuan : Pada penelitian ini, peneliti ingin mengetahui model fungsi yang dapat dipergunakan untuk melakukan pengelompokan perusahaan perusahaan asuransi jiwa di Indonesia berdasarkan kondisi kesehatan keuangannya dengan tolok ukur rasio rasio keuangan yang dianalisis mempergunakan Multiple Discriminant Analysis (MDA). Metode : Penelitian ini menggunakan metode Multiple Discriminant Analysis (MDA) stepwise membuat suatu model prediksi yang menggabungkan beberapa rasio keuangan sehingga lebih memudahkan interpretasi. Hasil : Pada penelitian ini, diperoleh rasio rasio keuangan yang berperan signifikan untuk membedakan kondisi keuangan perusahaan perusahaan asuransi adalah Rasio Asset, RBC dan Rasio Beban. Kesimpulan : Dalam hal ini diharapkan perusahaan asuransi jiwa harus mengelola operasionalnya sehingga dapat memberikan kepercayaan kepada konsumen.
Analysis of the Relationship Between Digital Reputation Index and Financial Performance of Indonesian Insurance Companies Titiek Irewati
Journal of Social Research Vol. 5 No. 2 (2026): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v5i2.3019

Abstract

The enthusiasm of the Indonesian people for social media makes digital marketing strategies an important factor to increase brand strength through improving the company's postitf image. Social media is a place for companies to form positive online perceptions and reputations. This condition is the basis for research to find out how the consistency of positive reputation is on the financial performance of insurance companies in Indonesia. The relationship between the Digital Reputation Index (IRD) on the financial performance of insurance companies (gross premiums, productivity ratio and company profit) was analyzed based on data from 12 life insurance companies and 12 conventional general insurance companies respectively. The Spearman correlation test resulted in a significant positive directional relationship for the Digital Reputation Index to gross premiums (for life and general insurance companies). A non-significant positive directional relationship between the Digital Reputation Index and the Productivity Ratio (life and general insurance). A non-significant positive directional relationship between the Digital Reputation Index and the profits of life insurance companies while a significant positive relationship occurs with the profits of general insurance companies.