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All Journal Jurnal Christian Humaniora Journal of International Conference Proceedings Jurnal Equilibrium
Donald Bismarck Rondonuwu
Fakultas Ekonomi Universitas Negeri Manado
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Jurnal Equilibrium

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KAJIAN LOYALITAS MAHASISWA (studi pada FE Universitas Negeri Manado) Donald Bismarck Rondonuwu
Jurnal Equilibrium Vol. 1 No. 2 (2020): Jurnal Equilibrium
Publisher : Program Studi Ilmu Ekonomi

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Abstract

To be able to win the competition, an institution must be able to provide more "value" to its customers compared to its competitors. In this context, the main customers of a university are students as users of education services and the world of work. This research shows that the cognitive commitment construct that has the most impact on student loyalty construct is the cognitive commitment to the institution. Then together with the cognitive commitment to the institution, both perceived quality of teaching services, trust in the institution's personnel, and emotional commitment to the institution have a strong and significant positive impact on student loyalty. Emotional commitment in this study was not influenced strongly and significantly by the integration of students towards their environment (academic integration and social integration) or their external commitments (job commitment, family commitment and non-university commitment). However, emotional commitment is still strongly and significantly influenced by trust in the institution's personnel and perceived quality of teaching services. In addition, trust in the institution's personnel is strongly and significantly influenced by perceived quality of teaching services.
Pengaruh Pendapatan dan Gaya Hidup Terhadap Pola kOnsumsi Masyarakat Amurang Barat Sheeren Tendur; Donald B. Rondonuwu
Jurnal Equilibrium Vol. 3 No. 3 (2022): Jurnal Equilibrium
Publisher : Program Studi Ilmu Ekonomi

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Abstract

Peningkatakan jumlah masyarakat yang berperilaku konsumtif seharusnya menjadi suatu hal yang perlu diperhatikan karena dengan meningkatnya perilaku konsumtif akan memiliki kemungkinan pada menurunya nilai tukar rupiah karena konsumsi akan produk impor akan mengalami peningkatan. Penelitian ini bertujuan untuk mengetahui pengaruh dari pendapatan dan gaya gidup terhadap pola konsumsi masyarakat di Kecamatan Amurang barat. Metodologi penelitian ini menggunakan pendekatan kuantitatif dengan jumlah sampel 100 orang dan teknik analisis data yang digunakan dalam penelitian ini adalah uji regresi linear berganda, dengan bantuan software SPSS versi 26. Berdasarkan hasil penelitian ditemukan secara parsial maupun simultan, pendapatan dan gaya hidup berpengaruh signifikan terhadap pola konsumsi masyarakat, yang mana hal tersebut berarti jika pendapatan dan gaya hidup meningkat, maka pola konsumsi masyarakat juga ikut meningkat.
Co-Authors Gaby Dainty Julliet Roring Hendriks, Alvin C Rudolf Weindra Sagala Sheeren Tendur