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Journal : Media Wisata

MEMBANGUN RANTAI PEMBELIAN ULANG WISATAWAN Setiaji, Yudi
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 8, No 2 (2012)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v8i2.59

Abstract

Satisfaction and rebuying become the key factor influencing advantage and growth of tourism company on a long term. This research test the model of relation of quality perception, satisfaction, and rebuying tourist market which a mediated by trust. Quesioner used to collect the data from 300 respondent, test the validity and reliability confirmation with the coefficient of cronbach alpha. Analyse the data to test the hypothesis this research used a structural equation model ealthily to collect the data. Result of empirical study indicate that a whole found a causality relation at four accurate a company, satisfaction directly influenced by perception of quality and rebuying mediated by trust of cutomer to company. This research implication indicate that the company owning higher level tourist satisfaction storey; level will be more easy to cutomer become the devoted to do the rebuying, therefore strengthen the ability and improve its specialty go together the cutomer service, will make the company do not only limited to able to hold out attacked from serangan competitor but also able to grow ealthily industrial market service which hyper competition. Keywords: rebuying-quality-satisfaction change, trust, and structural equation model.
PENGARUH GREEN MARKETING TERHADAP KEBERLANJUTAN LINGKUNGAN, PROFITABILITAS PERUSAHAAN DAN EKONOMI MASYARAKAT LOKAL Setiaji, Yudi
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 12, No 2 (2014)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v12i2.85

Abstract

Issues and awareness of resource conservation and the environment must be able to motivate companies to compete in the market place. Conservation and environmental sustainability issues should force companies to adapt the strategic planning process at a new socioeconomic needs. Ecological considerations are relevant variables to achieve economic objectives through strategic green marketing concept (GMS) in the tourism business in a sustainable manner. In order to focus the development of green tourism is significant, it is the responsibility of the environment should be part of the agenda of the company, as well as an increased concern for environmental damage should be the concern of travelers, government and non-governmental organizations with a way to put pressure on the industry to have a framework that is environmentally responsible, establish codes of conduct, certification, ecolabelling, awards, and an alliance of green products. Green Marketing Strategic significant effect and can improve the quality of the environment, corporate profitability and economic growth of local communities. Personal values in berpengruh company and can significantly improve the quality of the environment, corporate profitability and economic growth of local communities. Environmental values and significantly influential organizations can improve the quality of the human environment, corporate profitability and economic growth of local communities. The role of government can have a significant effect and improve the quality of the environment, corporate profitability and economic growth of local communities. Keyword : Environmental, Economic Community and Its Profitability Of Lokal GreenTourism Marketing