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All Journal KABILAH : Journal of Social Community LEGAL BRIEF

M. Yoserizal Saragih

Universitas Islam Negeri Sumatera Utara Medan

Author-ID : 5434008

Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Traditional Media Strategies in the Age of New Media Rizki Pratama; M. Yoserizal Saragih
LEGAL BRIEF Vol. 11 No. 3 (2022): August: Law Science and Field
Publisher : IHSA Institute

This article examines how traditional media can thrive in the age of new media. Humans essentially require information, so media is required to meet basic human needs. Traditional media and new media are the two types of media. Along with the development of technology, traditional media has decreased interest so that it has the potential to become extinct. The main reasons for the decline in public interest in traditional media are public distrust and easy access to new media. This article employs a literature review method, which borrows qualitative research in order to discover new breakthroughs. The study's findings indicate that the presence of new media has begun to threaten traditional media's position, but it is possible that traditional media can compete with new media because new media theories that account for traditional media's credibility have yet to be developed. Traditional media can employ a variety of strategies, including campaigning, ensuring the accuracy of information, and fusing digitalization and traditional media.

Multimodal on BPJS Ads "The Dangers of Playing Firecrackers" on the Detik.com Muhammad Zuhra Trianggawan; M. Yoserizal Saragih
LEGAL BRIEF Vol. 11 No. 3 (2022): August: Law Science and Field
Publisher : IHSA Institute

The purpose of this research is to examine the multimodal advertisement for BPJS's "Bahaya Main Firecracker," which was published on the detik.com online news site. The multimodal analysis was conducted using two criteria: linguistic and visual. This study employs Halliday's SFL theory for linguistic analysis, and Kress and Van Leuwen's theory for visual analysis. The descriptive qualitative research method is used in this study, along with the documentation technique. The interactive mode developed by Miles and Huberman was used in this study as a data analysis technique. After analyzing the data, it is discovered that the characters in the advertisement use a variety of sentences. Children who have been injured by firecrackers use the existence of imperative sentences to express their pain. The victim's father, as the party responsible for the victim, used interrogative sentences to ask the doctor several questions about health insurance. Meanwhile, affirmative sentences were delivered by doctors who served as resource persons, explaining the injuries caused by firecrackers and the health insurance provided by BPJS. The transitivity system in SFL differs between these three sentence forms. On the other hand, the visual analysis results show that there is an appearance in the advertisement that contradicts the illustration of a doctor being a doctor. The use of short but meaningful language combined with expressive images piques the reader's interest in reading the entire ad. As a result, it is possible to conclude that the visualization in this public service advertisement is contentious because it does not correspond to current reality.

Co-Authors Muhammad Zuhra Trianggawan Rizki Pratama Romadani Simbolon Sri Wahyuni Sitorus

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