Daru Nupikso, Daru
Balai Pengkajian dan Pengembangan Komunikasi dan Informatika (BPPKI) Yogyakarta

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Journal : Jurnal Pekommas

K Kesiapan TVRI sebagai Penyelenggara Multipleksing: Peluang dan Hambatan Nupikso, Daru; Darmanto, Darmanto; Ardison, Ardison
Jurnal Pekommas Vol 7 No 2 (2022): December 2022
Publisher : Sekolah Tinggi Multi Media “MMTC” Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jpkm.v7i2.4888

Abstract

The policy of migrating from analog television broadcasting systems to digital broadcasting systems resulted in the birth of a new business model with the separation of broadcast operators and multiplexing providers. However, the Television of the Republic of Indonesia (TVRI) has a mandatory task as a broadcast organizer and multiplex operator. This study aims to answer the question, "What are the opportunities and obstacles faced by TVRI as a multiplexing organizer from the aspect of readiness?" The research was conducted using a mixed methods approach, and data collection was carried out through online surveys, document studies, interviews, and participatory action research. The results show that the mandatory task as a multiplexing operator provides a great opportunity for TVRI to obtain a number of financial and non-financial benefits. However, many aspects such as organizational culture, policies, procedures, past experience, organizational structure, and existing HR conditions show performance that is not yet ready to support TVRI's success as a multiplexing operator.