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All Journal Indonesian Journal of Cancer Cendekia Medika : Jurnal Stikes Al-Ma`arif Baturaja Journal of International Conference Proceedings
Widasari Sri Gitarja, Widasari Sri
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Humanities Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Nursing Public Health

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Journal : Journal of International Conference Proceedings

 1 
The Influence of Marketing 5.0 and Creating Share Value on Wound Care Quality and Purchased Intention among Wound Care Professional Gitarja, Widasari Sri; Hariyati, Rr. Tutik Sri
Journal of International Conference Proceedings Vol 6, No 4 (2023): 2023 ICPM Tokyo Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i4.2609

Abstract

This literature review examines the Influence of Marketing 5.0 and Creating Share Value on Wound Care Quality and Purchase Intention among Wound Care Professionals. As contemporary marketing practices evolve, the emergence of Marketing 5.0 signifies a shift towards holistic and customer-centric strategies, emphasising the significance of meaningful interactions and value co-creation. Simultaneously, Creating Share Value underscores the role of businesses in addressing societal challenges alongside profit generation. This literature review reveals that Marketing 5.0 strategies promise to enhance the quality of wound care services through personalised communication, enhanced patient engagement, and technology-enabled solutions. Creating Share Value initiatives establishes a sense of purpose and collaboration among wound care professionals, ultimately contributing to improved patient care and organisational success. The literature review of these marketing strategies contributes to understanding contemporary marketing concepts in the healthcare context, particularly wound care.
The Influence of Marketing 5.0 and Creating Share Value on Wound Care Quality and Purchased Intention among Wound Care Professional Gitarja, Widasari Sri; Hariyati, Rr. Tutik Sri
Journal of International Conference Proceedings Vol 6, No 4 (2023): 2023 ICPM Tokyo Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i4.2609

Abstract

This literature review examines the Influence of Marketing 5.0 and Creating Share Value on Wound Care Quality and Purchase Intention among Wound Care Professionals. As contemporary marketing practices evolve, the emergence of Marketing 5.0 signifies a shift towards holistic and customer-centric strategies, emphasising the significance of meaningful interactions and value co-creation. Simultaneously, Creating Share Value underscores the role of businesses in addressing societal challenges alongside profit generation. This literature review reveals that Marketing 5.0 strategies promise to enhance the quality of wound care services through personalised communication, enhanced patient engagement, and technology-enabled solutions. Creating Share Value initiatives establishes a sense of purpose and collaboration among wound care professionals, ultimately contributing to improved patient care and organisational success. The literature review of these marketing strategies contributes to understanding contemporary marketing concepts in the healthcare context, particularly wound care.
Co-Authors Bahri, Khairul Christina Asmi -, Christina Asmi Fajar, Kana Hidayat, Rizki Rr Tutik Sri Hariyati