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All Journal Jurnal Ilmiah Mahasiswa FEB Jurnal Akuntansi dan Perpajakan SAR (Soedirman Accounting Review): Journal of Accounting and Business Jurnal Analisa Akuntansi dan Perpajakan Jurnal Akuntansi dan Bisnis Economics and Digital Business Review International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Ilmu Akuntansi dan Bisnis Syariah (AKSY) Margin Eco : Jurnal Ekonomi dan Perkembangan Bisnis Jurnal Ilmu Sosial dan Humaniora Center of Economic Students Journal (CSEJ) Business Management Research
Pujangga Abdillah, Pujangga
Accounting Department, University Of Merdeka Malang
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Journal : Business Management Research

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The Role of Social Media and Social Influence on Firm Performance: Case Study of Financial Industry in Indonesia Abdillah, Pujangga
Business Management Research Vol 1, No 2 (2022): July 2022
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/bismar.v1i2.8197

Abstract

The purpose of this research is to verify the impact of social media and social influence on firm performance in Indonesia’s financial industry. Samples were taken using the judgment sampling technique with a total sample of 126 observations. This research utilizes content analysis, fixed-effects, and random-effects models to verify the effect of engaging in social media and social influence on firm performance. The empirical study consists of panel data in the financial industry listed on the Indonesia Stock Exchange (IDX) for the period 2019 to 2021. All secondary data is analyzed by moderated regression analysis (MRA) with STATA program. The results explained that social media has an impact on firm performance as estimated by return on asset (ROA). That is, a higher social media made firm can improve firm performance. The study result also suggests that social influence estimates have the pressure to predict firm performance.  
Co-Authors Adi Suprayitno ARIF RAHMAN Cindy Getah Trisna June Citra Sarasmitha Gunawan, Szabyna Regytha Aura Kusairi Lilik Purwanti Milawati, Shofya Ananda Ria Mennita Saman Saman Sihwahjoeni, Sihwahjoeni Suprapti Suprapti Szabyna Regytha Aura Gunawan Szabyna Regytha x Regytha Aura Gunawan Wulandari, Zulia Selfi Yahya, Raihan Fahrisal