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All Journal Prosiding National Conference for Community Service Project Jurnal Manajemen Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Conference on Community Engagement Project (Concept)
Owen Owen
Universitas Internasional Batam
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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Journal : Conference on Community Engagement Project (Concept)

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Application Of Promotion Mix At Ma Oteh Coffee Shop Owen Owen; Hesniati Hesniati
ConCEPt - Conference on Community Engagement Project Vol 3 No 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

Practical work at Ma Oteh Coffee Shop is useful for overcoming the problems being faced by the shop in terms of increasingly fierce competition, this practical work focuses on how to market products so that they have a higher level of sales compared to competitors and also focuses on promotions that will used. The method used in this practical work is to interview the owner of Ma Oteh Coffee Shop to get information about the situation around the shop, followed by developing a system that will be implemented. The marketing and promotion carried out aims to disseminate information about the existence of Ma Oteh Coffee Shop. The results obtained from this practical work are registering the shop on Go-Food, registering on Google Maps, creating an Instagram social media account and carrying out promotions using the Instagram Advertisement feature, as well as printing a menu list that will be used by the shop.
Application Of Promotion Mix At Ma Oteh Coffee Shop Owen Owen; Hesniati Hesniati
ConCEPt - Conference on Community Engagement Project Vol. 3 No. 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Practical work at Ma Oteh Coffee Shop is useful for overcoming the problems being faced by the shop in terms of increasingly fierce competition, this practical work focuses on how to market products so that they have a higher level of sales compared to competitors and also focuses on promotions that will used. The method used in this practical work is to interview the owner of Ma Oteh Coffee Shop to get information about the situation around the shop, followed by developing a system that will be implemented. The marketing and promotion carried out aims to disseminate information about the existence of Ma Oteh Coffee Shop. The results obtained from this practical work are registering the shop on Go-Food, registering on Google Maps, creating an Instagram social media account and carrying out promotions using the Instagram Advertisement feature, as well as printing a menu list that will be used by the shop.
Co-Authors Anisa Yesika nababan Cuandra, Fendy Diva Maharani Febriani Fajar Wati Fikra Terisha Azzikra Hardianto Hardianto Herman Herman Hesniati, Hesniati Melvin Melvin Putri Sahara Roby Tan Rynando Sadrakh Halim Yuswardi yuswardi, Yuswardi