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All Journal Jurnal Manajemen Bisnis Transportasi dan Logistik
Safira Safira
Institut Transportasi Dan Logistik Trisakti
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Transportation

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Journal : Jurnal Manajemen Bisnis Transportasi dan Logistik

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DAMPAK PROGRAM GARUDA MILES TERHADAP LOYALITAS PELANGGAN PT GARUDA INDONESIA Vica Harahap; Safira Safira; Charles AN
Jurnal Manajemen Bisnis Transportasi dan Logistik Vol 3, No 3 (2017): Mei
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mbtl.v3i3.875

Abstract

This study aims to find out the effect of Garuda Miles Program to the customers’ loyalty. The research was using hypothesis testing. The method used was a simple linear regression analysis with a total sample of 30 people. The result of the research shows that the effect of Garuda Miles Program to the customers’ loyalty with regression equation y is 6.86 + 0.8x. The Garuda Miles Program has a very strong and positive influence on customers’ loyalty shown by r = 0.81. Customers’ loyalty has been affected by Garuda Miles program of 65.61% (coefficient determination), while the remaining 35.39% is determined by other factors. The result of the hypothesis test is t –count > t-table (12.59> 2,048). Therefore, there is a significant influence of Garuda Miles Program to the customers’ loyalty.
Co-Authors Charles AN Vica Harahap