Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal International Journal Of Science, Technology & Management (IJSTM)
Olivia Dame Masterina
Department of Economics, Universitas Prima Indonesia, Medan, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Mechanical Engineering Transportation

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Influence Of Marketing Strategy And Service Quality On Purchase Decisions Through Consumer Satisfaction As Intervening Variables In Hotel Permata Land Rantau Prapat Olivia Dame Masterina; Efendy Pakpahan; Yeni Ariesa; Syaifuddin Syaifuddin
International Journal of Science, Technology & Management Vol. 3 No. 6 (2022): November 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i6.659

Abstract

The purpose of this study was to determine the effect of service quality on purchasing decisions through customer satisfaction at Hotel Permata Land Rantau Prapat. The number of samples taken in this study using the Lemeshow formula, namely 96 people. Determination of the sample in this study was carried out by non-probability sampling. The method used is path analysis. Based on the results of the study, it was found that the marketing strategy had a significant positive effect on the purchasing decision of Permata Land Hotel. Service quality has a significant positive effect on purchasing decisions, marketing strategy has a significant positive effect on consumer satisfaction, then service quality has a significant positive effect on consumer satisfaction, consumer satisfaction has a significant positive effect on purchasing decisions, marketing strategy has a significant positive effect on consumer satisfaction at Permata Land Hotel. The results of this study indicate that the better the marketing strategy carried out by the company affects purchasing decisions so that the level of consumer satisfaction will be high, it can be seen from the value of the significant results of marketing strategies that affect purchasing decisions through customer satisfaction obtained. Service quality has a significant positive effect on purchasing decisions through customer satisfaction.
Co-Authors Efendy Pakpahan Syaifuddin Syaifuddin Yeni Ariesa