Article Per Year (5 Year)
p-Index From 2021 - 2026
0.702
P-Index
This Author published in this journals
All Journal Ulil Albab
Elsi Nopita Sari
Universitas Perjuangan Tasikmalaya
Religion Humanities Economics, Econometrics & Finance Education Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Ulil Albab

 1 
Pengaruh Persepsi Harga dan Kualitas Produk terhadap Keputusan Pembelian Emina Bright Stuff : Survei pada Konsumen Emina Bright Stuff di Tasikmalaya Elsi Nopita Sari
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 1 No. 11 (2022): Oktober 2022
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v1i11.864

Abstract

This Study aims to determine the effect of perceived price and product quality on purchasing decisions on the Emina Bright Stuff method. The research used in this study is a quantitative methode with a research sample of 100 respondents from consumers of Emina Bright Stuff. The data used is primary data. The analytical tool used is Multiple Linier Regressions Analysis using SPSS v.25Software. The Result showed that the price perception of Emina Bright Stuff consumers had very good criteria. Product quality at Emina Bright Stuff has very good criteria. Simultaneously, the perception of price and product quality has a significant influence on purchasing decision. Partially , price perception has a significant effect on purchasing decisions. Partially, product quality has a significant effect on purchasing decisions.
Co-Authors