Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Fokus Ekonomi PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Perwira Journal of Community Development (PJCD)
Walid Rudianti
Sekolah Tinggi Ilmu Ekonomi Tamansiswa
Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Perwira Journal of Community Development (PJCD)

 1 
PEMANFAATAN TEKNOLOGI DIGITALISASI BISNIS DI BIDANG PEMASARAN, PRODUKSI DAN KEUANGAN UNTUK MENINGKATKAN OMSET PENJUALAN PADA UMKM DI DESA KARANG SARI, DIENG KULON, BATUR, BANJARNEGARA Walid Rudianti; Ghonimah Ainiyah; Ratna Suryani
Perwira Journal of Community Development Vol 6 No 1 (2026)
Publisher : Unperba Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54199/6p5c7593

Abstract

Micro, Small, and Medium Enterprises (MSMEs) make a substantial contribution to Indonesia’s economy; however, they continue to face various challenges, particularly in the areas of marketing, production, and financial management. This community service program was implemented at UD. Maju Bareng, an MSME engaged in the production of carica preserves, located in Karang Sari Village, Dieng Kulon, Banjarnegara. Currently, UD. Maju Bareng has not optimally utilized digital technology in conducting its business activities. Sales are still predominantly carried out through offline channels, production processes remain conventional, and financial records are maintained manually without a structured system, which has hindered business growth. The objective of this program was to enhance business capacity through the adoption of digital technology in the fields of marketing, production, and finance. The methods employed in the implementation of this community service included socialization, training, technology implementation, mentoring, and evaluation. The results indicated that the partner successfully utilized a website and online marketplaces to expand market reach, implemented simple digital-based financial recording, and increased production capacity through the addition of a cup sealer machine. The tangible impact of this program was an increase in sales turnover of 10–15%, as well as an improvement in the business owner’s digital awareness. This program demonstrates that digitalization is an effective strategy for supporting the sustainability of local MSMEs.
Co-Authors Ghonimah Ainiyah Ratna Suryani Siti Maesaroh Yenny Purbandari