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All Journal Ekonomi Islam Indonesia Islamic Economics Methodology Islamic Marketing Review
Siti Maysyaroh
Tazkia Islamic University College
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Library & Information Science

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Journal : Islamic Marketing Review

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Sentiment Analysis of Halal Media and Recreation Trends in The Last 10 Years Siti Maysyaroh; Siti Salmah; Tri Nadia
Islamic Marketing Review Vol. 1 No. 1 (2022): Islamic Marketing Review
Publisher : SMART Insight

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58968/imr.v1i1.204

Abstract

This research aims to examine trends in halal media and recreation in the last ten years globally and is reviewed from scientific studies in the journal published Dimension. This research uses the sentiment analysis method from secondary data in 106 papers published in the last ten years, namely 2013 to 2023, then processed using Microsoft Excel 2019 and SentiStrengh. The research results illustrate that the analysis of good (positive) sentiment is 45.3%, bad (negative) sentiment is 21.7%, and the rest has a neutral sentiment of 33%. The results of this discovery with sentiment analysis found that halal media and recreation trends in the last ten years tend to have positive sentiments. From the results of this analysis, both positive, negative, and neutral sentiments are challenges and opportunities for interested parties, including the government, academics, and so on, to provide a strong understanding regarding halal media and recreation.
How Far Takaful Efficiency Has Been Researched? : A Bibliometric Approach from Dimensions Database Mia Sari; Siti Maysyaroh
Islamic Marketing Review Vol. 1 No. 1 (2022): Islamic Marketing Review
Publisher : SMART Insight

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58968/imr.v1i1.208

Abstract

This study utilizes a bibliometric approach to investigate efficiency in the takaful industry, which has been under-researched in the literature. Focusing on the theme of "Takaful Efficiency," this study is the first of its kind in this field. The aim is to analyze the development and contribution of research on takaful efficiency in the literature. Data was retrieved from the Dimension.ai platform, and a total of 71 documents were used, with the majority being scientific articles. The analysis shows that scientific articles are the most widely used publication type in this study. Through the mapping of journals and research, it can be seen that the discussion on takaful efficiency is still active and fluctuates every year. In recent years, competition in the insurance sector, especially takaful, has increased, and research indicates a positive relationship between competition and cost efficiency in the takaful industry. Interestingly, this study provides a research path from the results obtained based on seven clusters. These findings can provide valuable guidance for future studies, takaful industry practitioners, as well as policy makers in developing more effective and informed strategies. In addition, this study also contributes to the development of knowledge by illustrating research trends and factors that contribute to efficiency in the context of the takaful industry.
Co-Authors Aam Slamet Rusydiana Mia Sari Siti Salmah Tri Nadia