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Janti G Sujana
Institut Pertanian Bogor, Bogor, Indonesia
Humanities Decision Sciences, Operations Research & Management Education Social Sciences

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Increasing the Role of Sales Promotion, Advertising and Pricing on Customer Decisions to Choose Sharia Banking Products (Case Study of PT Bank Syariah Indonesia Jakarta Region) Danang Rusdianto; Marimin Marimin; Janti G Sujana
Jurnal Ad'ministrare Volume 9, Issue 2, July-December 2022
Publisher : Pendidikan Administrasi Perkantoran, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (468.904 KB) | DOI: 10.26858/ja.v9i2.41552

Abstract

Islamic banks are banks whose operational activities are based on the principles contained in the Islamic religion. Therefore, the operational activities of Islamic banks must be in accordance with the references contained in the Al-Quran and Hadith. When referring to its activities, the operations of Islamic banks are different from conventional banks. Based on the results of the 2022 survey which refers to financial literacy, it means that out of every 100 people in Indonesia, only nine people know and understand the Islamic finance industry. The purpose of this study is to analyze the variables that can influence customer decisions in choosing Islamic banking products. This type of research is associative explanatory research, namely research that connects two or more variables.
Co-Authors Danang Rusdianto Marimin ,