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All Journal Jurnal Manajemen Bisnis Krisnadwipayana
Hardi Mardani
Universitas Mulawarman
Economics, Econometrics & Finance Social Sciences

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PENGARUH GAYA HIDUP MODE, BAURAN PROMOSI DAN PRESENTASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN RECYCLE STUFF.ID KOTA SAMARINDA Hardi Mardani; Muhammad Fikry Aransyah
Jurnal Manajemen Bisnis Krisnadwipayana Vol 10, No 3 (2022): JURNAL MANAJEMEN BISNIS KRISNADWIPAYANA
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v10i3.803

Abstract

This study aims to analyze and find out “effect of fashion lifestyle, promotion mix and visual merchandising on purchase decisions in Recycle Stuff.id Samarinda City. This research uses quantitative research and sampling using non probability sampling technique, the data is obtained from distributing questionnaires through google from. The results of this study indicate that the variables of fashion lifestyle, promotion mix and visual merchandising simultaneously have a significant effect on purchasing decisions.
Co-Authors Aransyah, Muhammad Fikry