Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal JURIKOM (Jurnal Riset Komputer)
Juven Gautama
Universitas Internasional Batam, Batam,
Computer Science & IT Control & Systems Engineering Electrical & Electronics Engineering

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : JURIKOM (Jurnal Riset Komputer)

 1 
Analisis terhadap Peranan Digital Marketing pada Media Sosial Perbankan: Studi Eksplorasi Penerimaan Konsumen Suwarno Suwarno; Juven Gautama
JURIKOM (Jurnal Riset Komputer) Vol 9, No 6 (2022): Desember 2022
Publisher : STMIK Budi Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30865/jurikom.v9i6.5211

Abstract

Consumer perception through digital marketing has become one of the important factors in banking in the city of Batam to be known by marketers. Digital marketing at Rural Credit Banks (BPR) makes this possible to explore banner preferences for digital marketing, social media banking for digital marketing and prioritizing website banking for consumer perceptions through digital marketing from all banks in Batam City in part or thorough. The sample collection method is a quantitative approach (Quantitative Research) and qualitative with a purposive sampling technique on active banking customers in Batam City. This study reveals that the role of social media banking has a significant effect on digital marketing with an acceptance index of 69.5% which refers to the quite satisfactory category.
Co-Authors Suwarno Liang