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All Journal MANDAR: Management Development and Applied Research Journal Manajemen dan Kewirausahaan INOVASI: Jurnal Hasil Pengabdian Masyarakat Prosiding Seminar Nasional Dies Natalis Universitas Negeri Makassar
Muhammad Ashdaq
Universitas Negeri Makassar
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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PENGARUH KOMPETENSI DIGITAL DAN PENEMPATAN KERJA TERHADAP EFEKTIVITAS KERJA SUMBER DAYA MANUSIA PADA INSTITUSI PUBLIK Muhammad Ashdaq; Nur Fitriayu Mandasari
MANDAR: Management Development and Applied Research Journal Vol 5 No 1 (2022): Periode Desember
Publisher : Universitas Sulawesi Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31605/mandar.v5i1.2154

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kompetensi digital SDM dan penempatan kerja terhadap efektivitas kerja pegawai Kantor Dinas Kependudukan dan Pencatatan Sipil Kabupaten Majene sebagai institusi publik. Jenis penelitian ini adalah penelitian kuantitatif yang menggunakan metode pengumpulan data dengan cara menyebar kuesioner angket kepada seluruh pegawai pada Kantor Dinas Kependudukan dan Pencatatan Sipil Kabupaten Majene. Penelitian ini menggunakan sampel jenuh yang berjumlah 44 orang pegawai dan menggunakan analisis regresi linear berganda (multiple regression analysis). Hasil penelitian ini menunjukkan bahwa kompetensi digital sumber daya manusia berpengaruh posistif dan signifikan terhadap efektivitas kerja, penempatan kerja berpengaruh negative dan tidak signifikan terhadap efektivitas kerja, kompetensi digital sumber daya manusia dan penempatan kerja secara bersama-sama berpengaruh terhadap efektivitas kerja pegawai Kantor Dinas Kependudukan dan Pencatatan Sipil Kabupaten Majene.
Dampak Pemasaran Melalui Media Sosial Pada Sikap Terhadap Merek : Studi Produk Kosmetik Pada Generasi Z Di Kota Makassar Muhammad Ashdaq; Syamsu Alam; Valentino Aris; Nur Fitriayu Mandasari
SEMINAR NASIONAL DIES NATALIS 62 Vol. 1 (2023): Prosiding Seminar Nasional UNM ke-62 2023
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Marketing through social media has become a marketing strategy that is widely used by the cosmetic industry, especially with the number of consumers that continues to grow along with the number of generations. Generation z women are a potential market in this industry where they are newcomer consumers and have a relatively large number compared to other generations. The purpose of this study was to investigate the effect of implementing marketing strategies through social media on Gen Z attitudes toward cosmetic products in the city of Makassar. The research was conducted by distributing questionnaires to 288 sample respondents. The primary data collected was then processed using the linear regression method using SPSS 23 software. The results showed that marketing through social media had a positive and significant effect on positive attitudes toward cosmetic products. The results of this study imply that cosmetic companies targeting the female gen z market in Makassar City should pay attention to the right social media marketing strategy to get a positive attitude from their consumers.
The Impact of Social Media Marketing on Gen Z Women’s Buying Interest Through Brand Attitude and Brand Equity in Cosmetic Products : Muhammad Ashdaq; Muhammad Jamil; Nur Fitriayu Mandasari
Manajemen dan Kewirausahaan Vol. 5 No. 1 (2024): Manajemen & Kewirausahaan
Publisher : Manajemen FEB Unima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/mk.v5i1.9065

Abstract

Marketing through social media has become a marketing strategy that is widely used by the cosmetics industry, especially with the number of consumers that continue to grow as generations increase. Generation Z women are a potential market in this industry where this generation is a new entrant consumer. The purpose of this study is to investigate the influence of marketing through social media on the intention to make purchases with variables mediating brand attitude and brand equity on cosmetic products in the city of Makassar. The research was conducted by distributing questionnaires to 288 respondents, selected using a non-probability sampling technique known as convenience sampling. The collected primary data is then processed using the Structural Equation Modelling (SEM) method using AMOS 23 software. The research results indicate that marketing via social media has a positive and significant impact on brand attitude and brand equity but does not significantly influence the purchasing intentions of Gen Z women. Additionally, brand attitude and brand equity do not effectively mediate the relationship between social media marketing and purchase intentions. These findings suggest that cosmetic companies need to refine their social media marketing strategies to better target Gen Z women.
PKM Digitisasi dan Digitalisasi Data Berbasis Web Service di Kelurahan Bontonompo Kab. Gowa Syamsu Alam; Muh. Jamil; Muhammad Ashdaq; Muhammad Taufik; Valentino Aris
INOVASI: Jurnal Hasil Pengabdian Masyarakat Vol 3, No 2 (2023): INOVASI: Jurnal Hasil Pengabdian Masyarakat
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35580/inovasi.v3i2.56689

Abstract

Abstrak. Teknologi informasi dan komunikasi terus mengalami perkembangan yang sangat pesat di Indonesia. Transformasi digital dalam pelayanan publik menjadi hal yang sangat penting dilakukan oleh instansi/lembaga pemerintah. Digitalisasi pada tingkat kelurahan menjadi hal yang sangat urgen untuk segera dikembangkan. Website Resmi Kelurahan menjadi media informasi yang sangat dibutuhkand dalam upaya digitalisasi pada tangkat kelurahan. Namun, tingginya kebutuhan digitalisasi ini tidak diikuti oleh kesiapan perangkat kelurahan untuk berpartisipasi dalam proses digitalisasi. Oleh karena itu, perlu upaya untuk meningkatkan kesiapan perangkat kelurahan terhadap proses digitalisasi dalam bentuk pelatihan. Kegiatan Program Kemitraan Masyarakat ini dilakukan dalam bentuk Pelatihan yang dilaksanakan di Kantor Kelurahan Bontonompo. Output kegiatan ini adalah digitalisasi layanan persuratan pada Kelurahan Bontonompo melalui Website Resmi Kelurahan. Kata Kunci: transformasi digital, digitalisasi, website
Co-Authors Muh. Jamil Muhammad Jamil Muhammad Taufik Nurfitriayu Mandasari Syamsu Alam Valentino Aris