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All Journal JURNAL RELASI STIE MANDALA JEMBER GANEC SWARA Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ilmiah Satyagraha Relasi : Jurnal Ekonomi
Ngurah Made Novianha Pynatih
Fakultas Ekonomi Dan Bisnis Universitas Tabanan
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : GANEC SWARA

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ANALISIS BAUARAN PEMASARAN JASA PADA TINGKAT LOYALITAS KONSUMEN PRIMA FRESHMART DI PROVINSI BALI NGURAH MADE NOVIANHA PYNATIH
GANEC SWARA Vol 17, No 1 (2023): Maret 2023
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v17i1.367

Abstract

The aims of this study were (1) to determine the direct and indirect effect of implementing Prima Freshmart's marketing mix partially and simultaneously on consumer loyalty in the Province of Bali, (2) to determine the level of consumer loyalty of Prima Freshmart in the Province of Bali. This study used a sample of 115 consumers spread across 33 stores in the Province of Bali. The data analysis technique used in this study used Path Analysis.The results showed that the seven sub-variables and marketing mix variables for Prima Freshmart services in Bali Province had a positive and significant effect on consumer loyalty. The greatest value of the effect on consumer loyalty is the physical means of service, which is equal to 16.33%, while the smallest value of the influence of the service marketing mix is the HR sub variable of 8.37%. For the level of consumer loyalty, it is at the Advocates level (46.06%) and Clients (42.22%). For the Repeat Customers level, the number of consumers is 8.64% and the number of consumers for the First Time Customers level is 2.75%.
PENGARUH IMPLEMENTASI PANCA YAMA BRATHA DALAM PELAYANAN PUBLIK TERHADAP KINERJA KARYAWAN LEMBAGA PERKREDITAN DESA DI KECAMATAN PENEBEL NGURAH MADE NOVIANHA PYNATIH; RAI ARTINI
GANEC SWARA Vol 18, No 4 (2024): Desember 2024
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v18i4.1165

Abstract

The aim of this study is to explore the impact of Panca Yama Bratha (ahimsa, satya, asteya, brahmacharya, and awyawaharika) on the performance of employees at LPD in Penebel District. This research was conducted at the LPD located in Penebel District, Tabanan Regency. The subjects of the study include ahimsa, satya, asteya, brahmacharya, awyawaharika, and the performance of LPD employees in the area. The sample size used in this study consists of 70 respondents, employing a survey method. The data analysis technique used is Multiple Linear Regression Analysis. The results indicate that all independent variable namely ahimsa, satya, asteya, brahmacharya, and awyawaharika have a positive and significant partial effect on the performance of LPD employees in Penebel District. Additionally, the overall implementation of Panca Yama Bratha also shows a significant impact on the performance of LPD employees in the region.
Co-Authors I Gusti Ayu Meta Purmina I Nyoman Gede Marta, I Nyoman Gede made taman ayuk Ni Rai Artini RAI ARTINI