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All Journal JURNAL SATYA MANDIRI MANAJEMEN DAN BISNIS
Guston Sitorus
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH GAYA KEPEMIMPINAN , IKLIM ORGANISASI DAN KOMPETENSI TERHADAP KINERJA KARYAWAN DALAM ORGANISASI PADA RSIA YADIKA KEBAYORAN LAMA Ester Clara Butar-butar; Guston Sitorus
Jurnal Satya Mandiri Manajemen dan Bisnis Vol 1 No 1 (2015): Volume 1 Nomor 1 Tahun 2015
Publisher : Pasca Sarjana Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/satyamandiri.v1i1.282

Abstract

Optimal performance can be obtained if the spirit and passionate employees to do the job and be able to achieve the set targets . Improved performance of the employees can not be separated from some of the factors that can affect the performance of the employee , among other leadership, organizational climate , and competence. So the purpose of this study was to determine the effect of Leadership , Organizational Climate , and competence on Employee Performance in Organization In Yadika RSIA Kebayoran Lama . Design research is quantitative associative , while the data collection method is a survey using a questionnaire . The analysis of data using multiple linear regression , and the result is that the style of leadership , organizational climate , and the competence of either jointly or partially positive effect on the performance of employees in RSIA Yadika Kebayoran Lama.
PENGARUH PRODUK, HARGA, TEMPAT, DAN PROMOSI TERHADAP LOYALITAS KONSUMEN DENGAN VARIABEL INTERVENING KEPUASAN KONSUMEN PADA CV. KHASANAH SARI BAKERY Heru Sugianto; Guston Sitorus; Yosi Stefhani
Jurnal Satya Mandiri Manajemen dan Bisnis Vol 10 No 1 (2024): Volume 10 Nomor 1 Tahun 2024
Publisher : Pasca Sarjana Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/satyamandiri.v10i1.432

Abstract

The aim of this research is to determine the influence of product, price, place and promotion on consumer loyalty as mediated by consumer satisfaction. The independents variables are product, price, place and promotion. The dependent variable is consumer loyalty and the intervening or mediating variable is consumer satisfaction. The research was conducted in October 2023 - January 2024 with total of 100 respondents, using purposive sampling technique. The method used in this research is quantitative, and the data is processed using SPSS 29. The research results show that product, price, place and promotion directly influence consumer satisfaction and consumer loyalty. Then, indirectly, product, price, place and promotion through consumer satisfaction influence consumer loyalty. Keywords: Consumer Loyalty, Consumer Satisfaction, Product, Price, Place and Promotion
PENGARUH CITRA MEREK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN AIR MINUM DALAM KEMASAN MEREK LE MINERAL DI TANGERANG fahrezi, ahmad; Guston Sitorus; Noviarti
Jurnal Satya Mandiri Manajemen dan Bisnis Vol 10 No 2 (2024): Volume 10 Nomor 2 Tahun 2024
Publisher : Pasca Sarjana Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to determine the influence of brand image, price and promotion on the decision to purchase bottled drinking water from the Le Mineral brand in South Tangerang. This research design uses casual quantitative. The population in this study was all Le Mineral agents in South Tangerang totaling 253 agents, while the sample used was 155 respondents. The data analysis method uses Multiple Linear Regression and SPSS 27 software. The results of this research are that Brand Image, Price and Promotion have a positive and significant effect on Purchase Decisions of Le Mineral Brand Bottled Drinking Water in South Tangerang. Brand image has a positive and significant effect on the decision to purchase packaged drinking water from the Le Mineral brand in South Tangerang. Price has a positive and significant effect on the decision to purchase packaged drinking water from the Le Mineral brand in South Tangerang. Promotion has a positive and significant effect on the decision to purchase packaged drinking water from the Le Mineral brand in South Tangerang.
PENGARUH PERSEPSI RISIKO, PERSEPSI KEMUDAHAAN, DAN PERSEPSI MANFAAT TERHADAP MINAT BELANJA DI BUKALAPAK amelia sarah nurohmah; Guston Sitorus; Arifin Siagian
Jurnal Satya Mandiri Manajemen dan Bisnis Vol 10 No 2 (2024): Volume 10 Nomor 2 Tahun 2024
Publisher : Pasca Sarjana Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/satyamandiri.v10i2.484

Abstract

This research aims to determine the influence of Perception of Risk, Perception of Convenience, and Perception of Benefits on Shopping Interest at Bukalapak. This research design uses casual quantitative. The population in this study were all Bukalapak application users in DKI Jakarta, while the sample used was 100 respondents. The data analysis method uses Multiple Linear Regression and SPSS 27 software. The results of this research are that Perception of Risk, Perception of Ease, and Perception of Benefit have a positive and significant effect on shopping interest at Bukalapak, this can be proven from the Fcount value of 37.907 > Ftable 2.70 and the sig value (0.000) < α (0.05) and The coefficient of determination value is 54.2%. Risk perception has a positive and significant effect on shopping interest at Bukalapak, this can be proven from the tcount value of 3.612 > ttable 0.1985 and has a significance value of 0.000 which is smaller than 0.05. Perception of ease has a positive and significant effect on shopping interest at Bukalapak, this can be proven from the tcount value of 4.001 > ttable 0.1985 and has a significance value of 0.000 which is smaller than 0.05. Perception of Benefits has a positive and significant effect on shopping interest at Bukalapak, this can be proven from the tcount value of 4.378 > ttable 0.1985 and has a significance value of 0.000 which is smaller than 0.05.
Peran Employee Engagement Memediasi Pengaruh Integritas dan Lingkungan Kerja Terhadap Kinerja Karyawan pada PT. Millenium Pharmacon International Tbk. Guston Sitorus; Rustono Farady Marta; GL. Hery Prasetya; Robby Wijaya
Jurnal Satya Mandiri Manajemen dan Bisnis Vol 11 No 1 (2025): Volume 11 Nomor 1 Tahun 2025
Publisher : Pasca Sarjana Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/satyamandiri.v11i1.497

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh langsung dan tidak langsung antara integritas karyawan serta lingkungan kerja terhadap kinerja karyawan pada PT. Pharmacon International Tbk., dengan employee engagement sebagai variabel mediasi. Pendekatan penelitian yang digunakan bersifat kuantitatif kausal. Populasi sekaligus sampel dalam studi ini berjumlah 75 orang karyawan, dengan teknik penarikan sampel menggunakan metode sampel jenuh atau sensus. Pengolahan dan analisis data dilakukan dengan metode analisis jalur (path analysis) menggunakan perangkat lunak SPSS versi 29. Hasil penelitian menunjukkan bahwa integritas karyawan dan lingkungan kerja berpengaruh secara langsung terhadap employee engagement, baik secara simultan maupun parsial. Selain itu, integritas karyawan, lingkungan kerja, dan employee engagement secara bersama-sama maupun terpisah memiliki pengaruh terhadap kinerja karyawan. Lebih lanjut, ditemukan pula pengaruh tidak langsung dari integritas karyawan dan lingkungan kerja terhadap kinerja karyawan melalui mediasi employee engagement di PT. Pharmacon International Tbk.
Co-Authors amelia sarah nurohmah Arifin Siagian Ester Clara Butar-butar Fahrezi, Ahmad GL. Hery Prasetya Heru Sugianto Noviarti Rustono Farady Marta Wijaya, Robby Yosi Stefhani