Article Per Year (5 Year)
p-Index From 2021 - 2026
1.908
P-Index
This Author published in this journals
All Journal INOVISH JOURNAL Jurnal Sistem Informasi dan Sains Teknologi Proceeding Applied Business and Engineering Conference Proceeding International Applied Business and Engineering Conference TELL - US JOURNAL Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi TANJAK : Jurnal Pengabdian Kepada Masyarakat
Pretti Ristra
Politeknik Negeri Bengkalis
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Social Sciences Transportation Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Proceeding Applied Business and Engineering Conference

 1 
STRATEGI SALURAN DISTRIBUSI DAN PROMOSI DALAM MENDUKUNG PERTUMBUHAN EKONOMI KREATIF DI KABUPATEN BENGKALIS Tri Handayani, Tri Handayani; Supriati; Pretti Ristra
ABEC Indonesia Vol. 11 (2023): 11th Applied Business and Engineering Conference
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to find out how consumers perceive the distribution channel and promotion that have been carried out by creative economy entrepreneurs in Bengkalis Regency, then explain how to improve distribution channel and promotion strategies in supporting creative economic growth in Bengkalis Regency. This research is descriptive by distributing questionnaires to 100 respondents. Then the analysis is carried out using frequency distribution tables and calculating the average value (mean) to calculate the frequency of data from each category to find out the categories of respondents' responses to each of these variables and indicators. The results of the study show that creative economy entrepreneur have implemented local distribution channel and promotion strategies that are local (regional) scale, so that creative economic products are still enjoyed by local consumers. Strategy improvement that can be done is to improve distribution channel strategies on a national and international scale by increasing government regulations, creating distribution access by the government, creating creative space, and business assistance through sustainable mentoring.
Navigating Communication Crossroads: Language Choice Dynamics in a Multinational Corporation Operating in Indonesia (Case Study: Riau Andalan Pulp and Paper) Budiana, Agnes Arum; Ristra, Pretti; Kespandiar, Tengku
ABEC Indonesia Vol. 12 (2024): 12th Applied Business and Engineering Conference
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research explores the dynamics of language choice within a multinational corporation (MNC) operatingin Indonesia, specifically at Riau Andalan Pulp and Paper in Riau Province (RAPP). The study examines how employeesnavigate language choices between English, the corporate language, and Bahasa Indonesia, the local language, within amulticultural and multilingual workforce. Utilizing a mixed-methods approach, the study combines qualitative interviewswith quantitative surveys to gather comprehensive data from RAPP employees across various departments. Findingsreveal that English is predominantly used in formal settings, such as meetings and official documentation, reflecting itsrole as the corporate language. Conversely, Bahasa Indonesia is preferred for informal interactions, highlighting itsimportance in fostering employee comfort and social cohesion. Key factors influencing language choice includeprofessionalism, ease of communication, and inclusivity, with company policies promoting English proficiency to bridge cultural gaps. RAPP's language training initiatives, including the English Corner and participation in the Toastmasters Club, are instrumental in enhancing employees' language skills and supporting career development. The studyrecommends optimizing these programs by incorporating feedback, encouraging practical language use, leveragingtechnology, and aligning language learning with career advancement opportunities. By understanding and managinglanguage diversity, RAPP can enhance cross-cultural communication, contributing to its success in the global market.
Co-Authors Agnes Arum Budiana Agnes Arum Budiana, Agnes Arum Agus Tedyyana, Agus Antika, Rindilla Aprizawati, Aprizawati Ari Satria Arum Budiana, Agnes Aswandi Aswandi Desi Wahana Doris Sukma Doris Sukma Kespandiar, Tengku Mansur Mansur Nur Ilham. A Rahman, Nauval Fatur Sukma, Doris Supriati Tri Handayani, Tri Handayani